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Kontoor Brands Announces Definitive Agreement to Acquire Iconic Global Outdoor and Workwear Brand Helly Hansen®

1. Kontoor Brands acquires Helly Hansen, strengthening its outdoor apparel portfolio. 2. This move signals growth potential and expansion in global markets.

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FAQ

Why Bullish?

The acquisition of Helly Hansen indicates positive growth strategy similar to past successful acquisitions in apparel.

How important is it?

Acquisitions directly influence company growth and investor sentiment, making this news critical for KTB's valuation.

Why Long Term?

Expansion through acquisitions typically leads to sustained growth and market share increase over time.

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CTCPRTS
GREENSBORO, N.C.--(BUSINESS WIRE)---- $KTB--Kontoor Brands, Inc. (NYSE: KTB), a global lifestyle apparel company, with a portfolio led by two of the world's most iconic consumer brands, Wrangler® and Lee®, today announced it has signed a definitive agreement to acquire Helly Hansen, the global outdoor and workwear brand. Under the terms of the agreement, Kontoor Brands will acquire 100% of Helly Hansen from Canadian Tire Corporation. “We are thrilled to welcome the Helly Hansen team into Kontoor Brands.

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