1. Kontoor Brands appointed Børre Hegbom as Senior VP of Helly Hansen. 2. Hegbom will lead strategic growth initiatives for Helly Hansen globally. 3. His experience is expected to drive profitable growth in key segments. 4. Kontoor aims for U.S. market expansion and new distribution opportunities. 5. New leadership supports momentum for long-term shareholder value.
Børre Hegbom's appointment highlights strong leadership and growth potential, reminiscent of past successful hires like other brand leaders who positively influenced stock performance.
The leadership change is significant as it directly targets brand growth, impacting KTB's competitive position and future earnings.
Hegbom's strategic initiatives are expected to take time to materialize, aligning with long-term market trends observed in similar sectors.
Kontoor Brands, Inc. (NYSE:KTB) today announced the appointment of Børre Hegbom as Senior Vice President, Global Head of Helly Hansen effective immediately.
Hegbom will lead the execution of the strategic plan to drive growth across the Helly Hansen business, with responsibility for Sport and Workwear globally. As a member of the Executive Leadership Team, he will report to Scott Baxter, President, Chief Executive Officer and Chairman of the Board of Directors of Kontoor Brands.
"Børre's proven track record of driving profitable growth and his deep understanding of what drives consumer demand for the Helly Hansen brand make him the ideal leader for this role," said Scott Baxter, President, Chief Executive Officer and Chairman of the Board of Directors. "His appointment accelerates our ability to execute against the investment roadmap we've developed for Helly Hansen."
Hegbom brings more than two decades of experience with Helly Hansen in roles of increasing responsibility, most recently serving as Managing Director, Sport. During his tenure, he led significant growth in the Sport category and helped solidify Helly Hansen as a rising force in the outdoor and performance apparel market.
"With Kontoor's global platforms and capabilities now behind the brand, we have significant opportunities ahead—from U.S. market expansion and unlocking new distribution channels to product innovation and category expansion. I look forward to partnering with Børre to capitalize on the strong momentum behind the brand as we work to accelerate growth and deliver long-term value for our shareholders," added Baxter.
About Kontoor Brands
Kontoor Brands, Inc. (NYSE:KTB) is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit www.KontoorBrands.com.
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