Kraft Heinz aims to sell its baby food brand Plasmon, sources say
1. Kraft Heinz explores sale of its Plasmon infant food brand in Italy. 2. Investment bank Houlihan Lokey is aiding in the sale process.
FAQ
Why Bullish?
The potential sale of Plasmon could unlock value, as seen in past divestitures like Kraft Heinz's sale of other non-core assets, improving KHC's focus on core categories.
How important is it?
The article discusses a potential asset sale that may positively influence KHC's market perceptions and financial health.
Why Short Term?
The divestiture could lead to immediate financial infusion or strategic shifts, which typically reflect on stock performance quickly.