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KRISPY KREME® Celebrates National Doughnut Day on Friday with $2 Original Glazed® Dozens, plus ‘Any Doughnut Free'

1. Krispy Kreme offers $2 dozen doughnuts for National Doughnut Day on 6/6. 2. Promotion aims to boost summer sales with iconic Original Glazed® Doughnuts.

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FAQ

Why Bullish?

Promotional activities, especially for a holiday, often lead to increased sales. Historical data shows similar promotions boost quarterly revenues for snack-related companies.

How important is it?

The promotional event correlates with a seasonal surge in consumer doughnut purchases, potentially stabilizing or boosting stock value. National Doughnut Day serves as a marketing catalyst for Krispy Kreme's brand visibility.

Why Short Term?

The effects of the promotion will likely be quickly observable, with immediate sales boosts expected during the summer. Past promotional events usually show revenue spikes in the weeks following the campaign.

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CHARLOTTE, N.C.--(BUSINESS WIRE)--The heat and the sweet are on at Krispy Kreme® beginning this Friday – National Doughnut Day – as the brand glazes toward the official start of summer June 20 with a series of hot offers for its iconic Original Glazed® Doughnuts. First, with National Doughnut Day landing on 6/6 (that's a dozen!), all guests this Friday can receive a dozen Original Glazed® doughnuts for just $2 with the purchase of any dozen at regular price in shop and via drive-thru at partici.

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