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DNUT
New York Post
11 days

Krispy Kreme pauses doughnut rollout with McDonald's after surprising lack of demand

1. Krispy Kreme paused McDonald's nationwide doughnut rollout due to demand issues. 2. The chain will reassess deployment for profitability with McDonald's cooperation. 3. Full-year outlook was pulled amid macroeconomic uncertainty affecting sales. 4. McDonald's sales fell 3.6% in Q1, the largest drop since 2020. 5. Brand partnerships in fast food face challenges due to declining consumer spending.

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FAQ

Why Bearish?

The halt in expansion and poor sales outlook may negatively affect DNUT's market perception.

How important is it?

The partnership's reassessment directly impacts Krispy Kreme's growth trajectory and could influence its market performance.

Why Short Term?

Immediate market reaction is likely due to halted rollout plans affecting investor confidence.

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