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Kroger Kicks off a Big Game Savings Blitz

1. Kroger announces savings for Big Game shopping, targeting snack sales. 2. Special offers include prepared foods and digital coupons for game day. 3. Kroger promotes Boost membership for additional savings on groceries and fuel.

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FAQ

Why Bullish?

Increased customer engagement during major events can boost sales substantially, similar to past sports events.

How important is it?

The article highlights promotional efforts that may drive sales; thus, it is moderately important.

Why Short Term?

Immediate sales effects are expected around the Big Game, but may not last long.

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KR
Tackle gameday shopping for less CINCINNATI, Jan. 30, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is today sharing all of its winning plays for saving on Big Game shopping. From chicken wings, chips and dips to dessert trays, America's grocer is guaranteed to cover the spread on game day. "At Kroger, we know the best offense is a good defense, so we are setting customers up for success with a savings blitz that will tackle Big Game watch parties everywhere," said Mike Murphy, group vice president of Center Store Merchandising. "With hot savings on soft drinks, salty snacks, appetizers and more, fans won't need to call any audibles on game day." Look for weekly digital deals and hot offers across the store including these special kickoff savings: Get game day ready in the deli with all the prepared foods needed to score big at homegates from Home Chef, Bakery Fresh and more: No game day menu is complete without fresh sides, dips and beverages. Keep sports fans snacking with these favorites: For fans looking to make their own plays, Kroger's Fresh Lane is here to help tackle the pregame prep with homemade dip recipes, snack boards and better-for-you homegate options. Shop fresh ingredients and get everyday savings at Kroger.com or the Kroger app, offering more than $600 in savings available weekly in digital coupons. With more than 30,000 mouthwatering possibilities, customers are a swipe away from inspiration to reality. Kroger is worth it every time. Customers can get these game day favorites and more in-store or through Kroger Pickup and Delivery offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the membership that can save customers up to $1,100* per year on fuel, exclusive savings, streaming options** and grocery delivery. Eligible customers can now try the * Savings for Boost $99 membership, based on 2 deliveries per week, $91 weekly grocery spend, 13 gallons per fill-up and Fuel Point redemption twice per month. Along with streaming value of $119 based on $9.99 monthly fee for Disney+ Basic (With Ads) and Hulu (With Ads), and $11.99 monthly fee for ESPN+. ** Eligible subs only. Restrictions Apply. See retailer site for details. About KrogerAt The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site. SOURCE The Kroger Co.

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