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KUKE Music Partners with Global Classical Music Giant Naxos to Launch "Music LEGO Engine," Reshaping Classical Music Future with AI, Blockchain and RWA

1. KUKE collaborates with Naxos to leverage AI and blockchain innovation. 2. A new 'Music LEGO Engine' will modularize copyright assets for better monetization. 3. The partnership aims to enhance rights verification through a blockchain platform. 4. KUKE's technological advances promise a self-sustaining ecosystem for music copyrights. 5. AI-driven tools will foster new ways of music creation and fan engagement.

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FAQ

Why Bullish?

The strategic collaboration with Naxos enhances KUKE's market position and technological prospects, similar to how Netflix’s partnerships with streaming content providers boosted its growth.

How important is it?

This collaboration is a significant step for KUKE into the burgeoning field of AI and blockchain in music, which may lead to substantial growth and revenue opportunities.

Why Long Term?

Over the long-term, developments in AI and blockchain will likely change the music industry significantly, similar to the way streaming reshaped media consumption.

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Beijing/Hong Kong, Aug. 06, 2025 (GLOBE NEWSWIRE) -- KUKE Music (NYSE: KUKE), a world-leading classical music content service provider, today announced a strategic collaboration with Naxos Music Group, the world’s largest independent classical music group. With a catalog of over 3 million audio tracks spanning more than 100 countries and regions, Naxos is the undisputed global leader in classical music. Under this partnership, Naxos will leverage its unparalleled content resources and service infrastructure to support KUKE Music’s exploration of artificial intelligence (AI) innovations, blockchain and RWA (Real World Assets) in classical music. The collaboration centers on building a blockchain- and AI-powered "Music LEGO Engine" designed to fundamentally revolutionize the creation, rights verification, application, and value circulation of musical content. Within the compliance framework, tokenizing the company's music copyright assets as RWA. Building the "Music LEGO Engine": Modular Copyright Drives Tech Revolution The core initiative—dubbed the "Music LEGO Engine"—will deeply structure and modularize KUKE Music and Naxos’ vast, authoritative global classical music catalog. Copyright elements (e.g., melody fragments, harmonic structures, orchestration combinations, performance styles) will be deconstructed into standardized, independently identifiable, licensable, and combinable "modules," akin to LEGO bricks. This innovative framework will serve as critical infrastructure for future AI training and copyright monetization: Validating Core Capabilities: The project will test KUKE Music’s ability to integrate structured copyright data and complex technical collaboration, laying groundwork for future tech-driven products. Redefining Internal Synergy: It will establish a new paradigm for efficient collaboration between musicians and AI teams, bridging content-technology gaps and fueling organizational innovation. Foundational for Future Growth: The Engine will underpin KUKE and Naxos’ upcoming AI-powered music creation/analysis tools and blockchain-based copyright monetization products (e.g., NFTs, financialized copyright trading), providing scalable content and operational models. Naxos Music Platform: Blockchain Backbone for the LEGO Engine The Naxos Music Platform (NMP), the blockchain backbone of this collaboration, will empower the "Music LEGO Engine" with robust rights verification, traceability, and value distribution. Naxos' global content network and user base will directly serve KUKE Music's blockchain strategy through the NMP platform: Rights Verification & Traceability: Each music asset (including "LEGO modules") receives a unique, immutable NFT-based copyright certificate on-chain, recording creator, licensor, and holder history to enhance enforcement and reduce disputes. Fair & Sustainable Ecosystem: Transparency: Smart contracts automate royalty/licensing distribution, replacing opaque legacy systems with auditable on-chain execution.Fan-Driven Economy: NFT holders (fans/investors) share revenue based on contributions (e.g., plays), fostering a value-aligned community. Global Payments: Platform tokens enable borderless settlement, eliminating currency barriers. Sustainable Loop: Integrated tokenomics (payments, profit-sharing, buyback/burn) and NFT mechanisms drive long-term growth. Building a self-sustaining growth mechanism for long-term developmentThe financialization interface and global reach of the "Music LEGO Engine": NMP’s mature NFT royalty-sharing system and transparent on-chain revenue distribution mechanisms provide an ideal testing ground for the licensing, combinatorial valuation, and fractional financial investment of "Music LEGO Modules." Modular copyrights enable finer-grained, more flexible transactions and value capture on NMP. Crucially, by leveraging Naxos’ extensive network spanning over 100 countries and regions, its massive user base, and its vast copyright catalog (which exclusively supplies core modular materials for the project’s initial phase), KUKE Music’s "LEGO Engine" and blockchain financialization initiatives will gain unprecedented global market access and content support. All global content and services from Naxos will be integrated into and dedicated to serving this innovative project under KUKE Music as a listed company. Future Roadmap: AI, Blockchain and RWA in Concert Beyond infrastructure, KUKE and Naxos have defined clear expansion paths through the Music Lego engine and Naxos Music Platform: AI-Driven Creation and Commercialization:The modular classical music "Music LEGO Modules" will serve as premium training data for professional AI models, enabling practical applications such as AI-assisted composition, intelligent orchestration, and stylized music generation. Simultaneously, the Naxos Music Platform (NMP) will facilitate on-chain rights verification and automated royalty distribution for AI-generated works.Open Creator Ecosystem: NMP will open to independent musicians (especially classical) to upload, modularize, and mint NFT-based works, accessing global markets via the Naxos-KUKE network.Innovative Fan Engagement: Combining the flexibility of the "Lego" module with a global fan base, "Fan blind boxes" (containing rare music snippets/rights) and limited NFT albums will deepen artist-fan connections.Copyright Monetization: Exploring the possibility of tokenizing "LEGO modules" for staking, lending, or portfolio investment will unlock new financial potential and leverage the AI technology for KUKE’s global assets. Within the compliance framework, tokenizing the company's music copyright assets as RWA. About KUKE Music (NYSE: KUKE)KUKE Music is a global leader in classical music licensing and subscription services. With a vast premium catalog, it promotes classical music culture through tech innovation. Its next-gen blockchain streaming platform uses decentralized technology, smart contracts, and NFTs to build a transparent, fair, and sustainable music economy. About Naxos Music GroupNaxos Music Group is the world’s largest independent classical music label, with over 3 million tracks and operations in 100+ countries. Forward-Looking StatementsThis press release contains forward-looking statements. Actual results may differ materially due to risks and uncertainties.For further information, please contact.Kuke Music Holding Limited:Investor RelationsEmail: ir@kuke.com

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