1. AMTD Group collaborates with Jay Chou for global media project. 2. L'OFFICIEL HOMMES will feature Chou across seven global editions. 3. Partnership enhances AMTD's brand presence in Eastern and Western markets. 4. Chou's upcoming album and tour could boost project visibility. 5. AMTD connects businesses between East and West through various platforms.
FAQ
Why Bullish?
This collaboration expands AMTD's brand outreach, similar to how partnerships with popular icons can drive engagement and, ultimately, revenues.
How important is it?
The article signals a strengthening of AMTD's market strategy through high-profile partnerships, likely enhancing consumer perception.
Why Long Term?
The ongoing marketing campaign and brand-building will strengthen market position, beneficial for sustained growth.
AMTD Group Launches Global Project Featuring Jay Chou on L'OFFICIEL HOMMES Covers
AMTD Group Inc. (NYSE: AMTD) has joined forces with AMTD IDEA Group and AMTD Digital Inc. to unveil a significant global initiative featuring Taiwanese music icon Jay Chou on the covers of L'OFFICIEL HOMMES. This project spans seven countries and regions and showcases Chou's influence in bridging Eastern and Western cultures.
Overview of the Project
In September 2023, L'OFFICIEL introduced its first global cover project highlighting Jay Chou, marking a cultural milestone aimed at celebrating creativity and innovation worldwide. Chou previously graced the covers of L'OFFICIEL in six countries, including China, Paris, Italy, the US, Singapore, and Malaysia.
Collaboration Details
This December, Jay Chou will appear on the covers of the men's edition, L'OFFICIEL HOMMES. The seven editions include the inaugural issue of L'OFFICIEL HOMMES Asia, alongside editions from Paris, Italy, Hong Kong SAR, Singapore, the Philippines, and Malaysia. This collaboration aligns with the excitement surrounding Chou's upcoming album release and his world tour planned for next year.
About AMTD Group and Its Affiliates
AMTD Group is a diverse conglomerate with interests in media, entertainment, education, and hospitality sectors. Its subsidiary, AMTD IDEA Group, plays a vital role as a connector of companies and investors, offering comprehensive digital solutions. AMTD Digital Inc., also part of the AMTD family, focuses on digital media and marketing services, enhancing the group's portfolio in the digital landscape.
The Generation Essentials Group
The Generation Essentials Group (TGE), established through a partnership between AMTD Group, AMTD IDEA Group, and AMTD Digital Inc., emphasizes global strategies in multi-media and entertainment. TGE oversees a diverse range of projects, including L'OFFICIEL and various entertainment ventures, positioning itself as a leader in cultural affairs and VIP services.
Forward-Looking Statements
This announcement contains forward-looking statements under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, and further details are available in AMTD IDEA Group's official filings with the SEC.
Contact Information
- For AMTD IDEA Group: IR Office, ir@amtdidea.com
- For AMTD Digital Inc: IR Office, ir@amtdigital.com
- For The Generation Essentials Group: IR Office, ir@tge.com
For more updates, visit AMTD's website or follow them on X (formerly Twitter) at @AMTDGroup.