La Rosa Holdings Corp. Achieves Significant Technology Cost Savings
Celebration, FL, Dec. 22, 2025 (GLOBE NEWSWIRE) — La Rosa Holdings Corp. (NASDAQ: LRHC), a prominent player in the real estate and PropTech sectors, has announced a remarkable 31% annualized reduction in technology operating costs. This reduction, which sees costs plummet from approximately $0.52 million in 2022 to $0.17 million in 2025, translates to an annual savings of $0.35 million. This achievement is a direct result of the company's long-term strategy to transition from third-party software to proprietary, in-house technology solutions specifically designed for its operations.
Key Highlights of La Rosa’s Cost Reduction Strategy
- Elimination of multiple third-party software licenses and recurring usage fees
- Improved system integration and performance
- Enhanced data ownership and security
- Greater control over product roadmap and innovation cadence
Investment in Proprietary Technology
Over the past three years, La Rosa has strategically invested in developing its own integrated technology stack. This shift from reliance on external vendors to internally developed platforms has yielded substantial cost savings while also enhancing system efficiency, data ownership, and scalability. The company’s proprietary technology not only drives cost efficiencies but also fosters quicker innovation cycles, aligning technology investments with core business objectives. This includes advancements in AI-driven automation and blockchain-based initiatives.
Management Insights on Growth and Efficiency
Joe La Rosa, CEO of La Rosa, commented on these developments: “While our proprietary technology strategy has already delivered meaningful savings, we have also begun to focus on broader, company-wide efficiency measures designed to strengthen our bottom line. We are taking a disciplined approach to every area of our cost structure, reallocating resources towards initiatives that we expect will generate measurable returns—specifically our pivot into artificial intelligence and data-center infrastructure.” This strategic focus reflects La Rosa’s commitment to building a more efficient and profitable operating model.
Future Technology Aspirations
Alex Santos, Chief Technology Officer, emphasized the goal of creating technology tailored to their business needs: “Our focus was not only cost reduction, but creating technology that fits our business, not the other way around. This strategy provides greater flexibility, accelerates innovation cycles, and enables tighter integration across the organization.” La Rosa plans to continue expanding its proprietary technology capabilities, utilizing automation, artificial intelligence, and blockchain to further enhance efficiency and maintain a competitive edge.
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (NASDAQ: LRHC) is dedicated to transforming the real estate industry. The company offers agents flexible compensation options, including a revenue-sharing model or a fee-based structure with 100% commission. By leveraging its proprietary technology platform, La Rosa empowers agents and franchisees to deliver exceptional service.
La Rosa provides a range of services, including residential and commercial real estate brokerage, franchising, education and coaching, and property management. With 25 corporate-owned brokerage offices across various states, including Florida, California, Texas, Georgia, North Carolina, and Puerto Rico, the company is expanding into Europe, beginning with Spain. It also operates a full-service escrow settlement and title company in Florida.
Contact Information
For more information on La Rosa Holdings, please visit larosaholdings.com. Interested parties can sign up for news alerts here.
Forward-Looking Statements
This release contains forward-looking statements about the company's expectations, which are subject to various risks and uncertainties. Actual results may differ materially due to factors such as customer acceptance of new services, demand for the company’s offerings, and the impact of competitive dynamics. Investors are encouraged to consider relevant risk factors detailed in La Rosa’s filings with the SEC.
For investor relations inquiries, please contact: Crescendo Communications, LLC, David Waldman/Natalya Rudman, Tel: (212) 671-1020