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LaCroix Announces New Partnership With The Dallas Wings WNBA Team

1. LaCroix partners with Dallas Wings, enhancing brand visibility. 2. The deal includes logo placement on team apparel and events. 3. Dallas is a fast-growing market, increasing brand engagement potential. 4. Rookie All-Star Paige Bueckers adds excitement to the partnership. 5. Collaboration aims to build community impact through youth programs.

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Why Bullish?

The partnership targets a growing demographic, enhancing LaCroix's brand reach. Previous partnerships have historically boosted recognition and sales.

How important is it?

This partnership aligns with consumer trends favoring brand engagement in local sports, likely supporting sales growth.

Why Long Term?

Involvement with community sports can foster long-term brand loyalty and recognition. As consumer preferences shift towards wellness products, sustained marketing through partnerships will yield lasting benefits.

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FIZZKODAN
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) today announced a new partnership with the Dallas Wings Women's National Basketball Association (WNBA) team. The partnership includes prominent placement of the LaCroix logo on the official Wings warm-up jackets and shooting shirts, along with rotational signage and game-night activation samplings. LaCroix will also be featured as part of the Dallas Wings Youth Basketball Program. “This alliance with the Wings is part of our continuing mission to enhance consumer brand recognition and loyalty through a combination of participation in events, sponsorships and endorsements. Dallas is the fourth largest, and one of the fastest-growing, metropolitan areas in the U.S., and LaCroix is elated to collaborate with the Dallas Wings and engage with its fans. In addition to the Wings, we currently sponsor various women’s professional soccer and basketball teams along with men’s professional soccer and hockey teams,” stated a LaCroix spokesperson. “The Dallas Wings is an exciting team featuring the talent of rookie Paige Bueckers. Bueckers, who was just chosen as an All-Star starter in her rookie year, is breaking records and exhilarating fans. LaCroix is the perfect partner for this young and vibrant team that is dedicated to supporting local community and youth,” the spokesperson concluded. “LaCroix is ideal to work with as we continue to drive momentum on and off the court,” said Greg Bibb, CEO and Managing Partner of the Dallas Wings. “Their bold, recognizable brand mirrors the energy of our team and fans and aligns with the direction we’re headed - expanding our reach, deepening our community impact, and building one of the most exciting franchises in the WNBA.” “Patriotism” – If Only We Could Bottle It! More News From National Beverage Corp.

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