1. Laird Superfood expands product availability at Costco nationwide. 2. New products include Sweet and Creamy Superfood Creamer and Perform Superfood Coffee. 3. Growth targets key U.S. regions with rising demand for functional beverages. 4. CEO highlights demand for clean, functional foods driving expansion. 5. Company reinforces commitment to health and sustainability in product offerings.
The expansion at Costco increases visibility and potential sales, reminiscent of similar retail strategies boosting competitors in prior years.
The successful integration into Costco signals strong market demand and enhances brand credibility, likely boosting investor confidence.
Establishing a foothold in key markets can lead to sustained revenue growth over the next few years.
Strategic Product Expansion Targets New Markets and Growing Demand for Clean, Adaptogenic Beverages
BOULDER, Colo., Aug. 13, 2025 /PRNewswire/ -- Laird Superfood, Inc. (NYSE:LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, is proud to announce expanded availability of its fan-favorite products at Costco locations across key U.S. regions. This milestone marks a significant step forward in the company's mission to make clean, functional and delicious superfood products more accessible nationwide.
Effective July 2025:
"Our retail expansion at Costco represents a key growth milestone for Laird Superfood," said Jason Vieth, CEO of Laird Superfood. "We're thrilled to bring our clean, functional products to even more Costco members, especially in regions where demand for functional, better-for-you beverages is booming."
Laird Superfood continues to deepen its retail presence through strategic partnerships that align with its values of health, sustainability, and innovation. These new placements further solidify the company's position as a go-to brand in the functional food and beverage space.
To find the nearest Costco carrying Laird Superfood products, visit www.lairdsuperfood.com/store-locator or check your local warehouse for availability.
About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
PRESS CONTACT
Alafair Hall
alafair@stanton-company.com
415-730-9044
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SOURCE Laird Superfood