1. Laird Superfood introduced new Hydrate flavors: Wild Berry and Tropical Punch. 2. Products feature real ingredients, zero added sugar, and include Aquamin for nutrients. 3. CEO emphasizes clean hydration products amidst processed sports drink reliance. 4. Hydrate line now includes a Variety Pack and single-serve sticks. 5. Brand focuses on uncomplicated, natural ingredients supporting active lifestyles.
FAQ
Why Bullish?
The introduction of new flavors suggests product innovation, likely boosting sales. Historical trends show product expansions can attract new customers and enhance revenues.
How important is it?
The expansion supports revenue growth, appealing to health-conscious consumers, potentially affecting stock value positively.
Why Short Term?
Immediate effects on sales from new product launch typically observed within quarters. Previous product expansions have led to short-term revenue spikes for similar brands.
Laird Superfood® Expands Hydrate Drink Mix Offerings
Laird Superfood, Inc. (NYSE: LSF), known for its commitment to functional coffee and superfood products, has announced the launch of two new flavors in its Hydrate line: Wild Berry and Tropical Punch. This expansion includes a new Variety Pack featuring all five Hydrate flavors, catering to health-conscious consumers seeking clean hydration solutions.
New Flavor Profiles and Product Enhancements
The new Hydrate flavors are crafted with real-food ingredients and offer unique combinations of nutrients. The Wild Berry flavor features a blend of antioxidant-rich maqui, calafate, and murta berries sourced from Patagonia, while the Tropical Punch provides a fruity medley enhanced with real orange oil. Every Hydrate product is designed to be free from added sugars, utilizing monk fruit for a natural sweetness.
- Wild Berry: Contains antioxidant-rich berries from Patagonia.
- Tropical Punch: Blends fruits and real orange oil.
- Original flavor: Made from just coconut water and Aquamin.
Health Benefits of Hydrate Products
Every Hydrate mix is enriched with Aquamin™, a natural red marine algae that provides bioavailable calcium, magnesium, and over 70 trace minerals including potassium and sodium. These ingredients support hydration and replenish electrolytes lost during physical activity.
Jason Vieth, CEO of Laird Superfood, emphasized the importance of choosing clean hydration options: "It's surprising that many athletes still rely on processed sports drinks, and those who use hydration powders often find they're filled with artificial ingredients and excessive sugars. At Laird Superfood, we're committed to making healthy hydration easy."
Complete Hydrate Lineup and Availability
The full Laird Superfood Hydrate lineup now includes:
- Lemon
- Mango-Pineapple
- Original
- Tropical Punch
- Wild Berry
In addition, the original flavor is now available in convenient single-serve sticks, making it easier for consumers to stay hydrated on the go. All flavors can be purchased on LairdSuperfood.com and on Amazon.
About Laird Superfood
Laird Superfood is dedicated to providing minimally processed superfood products that cater to active lifestyles. Co-founded by big wave surfer Laird Hamilton and fitness icon Gabby Reece, the brand aims to support energy, endurance, and overall well-being through high-quality nutrition. Since its inception in 2015, Laird Superfood has grown from creamers to a diverse range of products including instant lattes, prebiotic greens, and energy bars.
Contact Information
For further inquiries, please contact:
Brooke Cashin
brooke.cashin@lairdsuperfood.com
702-306-7808