1. Laird Superfood releases organic coffee creamers with minimal additives. 2. New packaging uses post-consumer recycled materials, reducing environmental impact. 3. The updated creamer includes functional ingredients like lion's mane and MCTs. 4. The product is priced at $6.49 and aims for broader market appeal. 5. Company emphasizes commitment to innovation and clean nutritional standards.
FAQ
Why Bullish?
Laird's emphasis on organic and minimal processing aligns with growing consumer trends. The clean ingredient approach has historically boosted sales for similar brands.
How important is it?
The article highlights product innovation, aligning with current consumer preferences for health-conscious options. This relevance can enhance brand perception and sales.
Why Short Term?
Market responses to new launches typically manifest within a few months. Early adopters may drive initial sales swiftly given current health trends.
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Laird Superfood® Enhances Liquid Creamer Line with Organic Ingredients and New Flavor
Laird Superfood®, Inc. (NYSE: LSF), a reputable leader in functional coffee and creamers, has announced significant upgrades to its popular liquid creamer line. Effective immediately, these creamers now feature USDA Certified Organic ingredients, including organic coconut milk and organic vanilla extract. The new formulation, available in grocery stores nationwide, promises high-quality, real-food ingredients free from artificial additives and unhealthy oils.
Key Features of the Updated Laird Superfood Creamer
- USDA Certified Organic ingredients.
- No artificial flavors, seed oils, or sweeteners.
- Rich creaminess enhanced by Lion's Mane functional mushrooms.
- New caramel flavor joining the existing lineup of Sweet & Creamy, Vanilla, and Unsweetened.
- Updated packaging made from post-consumer recycled materials.
- Available in a 22-ounce bottle with a suggested retail price of $6.49.
Expert Insights from Laird Superfood's CEO
CEO Jason Vieth commented on the launch, stating, "We believe this is now the cleanest creamer available on the market. It's now an organic formula with adaptogens and MCTs, and we don't add anything artificial – ever." He emphasized the brand's dedication to delivering innovative products that resonate with customers looking for health-conscious options. Vieth further noted that the enhanced availability of these creamers in grocery stores caters to consumers' needs for both quality and convenience.
Environmental Commitment and Availability
The updated Laird Superfood Creamer, particularly the Lion's Mane variety, not only offers brain-boosting benefits but also features environmentally friendly packaging. Made from post-consumer recycled plastic, this innovation reduces the environmental impact compared to traditional virgin plastics. Customers can easily locate these new creamers in the refrigerated section of grocery stores across the country. For those interested in purchasing, a store locator is available on the Laird Superfood website.
About Laird Superfood
Founded in 2015 by big wave surfer Laird Hamilton and fitness icon Gabby Reece, Laird Superfood is dedicated to providing minimally processed food products that support active lifestyles. The brand has expanded from superfood creamers to a diverse range of offerings, including instant lattes, coffees, and prebiotic daily greens. Committed to sustainability and health-conscious ingredients, Laird Superfood continues to innovate and align with consumers' demands for clean nutrition.