1. Larson launches a new user-friendly website for shopping. 2. Improved navigation and resources aim to enhance DIY experience. 3. The launch showcases Larson's commitment to quality and service. 4. Larson is a leading brand under Fortune Brands Innovations (FBIN). 5. Wide availability of Larson products across U.S. and Canada.
The website enhancement could drive sales increase for FBIN products, reflecting well on company growth. Historical shifts show product innovation often correlates with improved stock performance, as seen with competitors post-website launches.
The article highlights a strategic initiative that directly ties to FBIN's brand enhancing its competitive edge. Improved customer experience online often translates into higher sales, impacting overall financial performance positively.
Initial website traffic can lead to immediate sales spikes, seen in past digital launches. Sustained impact will depend on continued consumer engagement and product demand.
North America's storm door leader makes it easier to shop and tackle projects
Larson Manufacturing, the industry leader in storm doors and screen products for over 70 years, announces the launch of the all-new larsondoors.com, a website designed to make shopping, learning, and home improvement easier for homeowners and DIY enthusiasts. The redesigned site delivers a faster and more intuitive experience with improved navigation, product information and project resources.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251104167565/en/
Larson Manufacturing, the industry leader in storm doors and screen products for over 70 years, announces the launch of the all-new larsondoors.com, a website designed to make shopping, learning, and home improvement easier for homeowners and DIY enthusiasts.
"The new website makes buying a storm door simple, enjoyable and worry-free," said Rhonda Waggoner, vice president of marketing at Larson. "With helpful resources and step-by-step guidance, homeowners can make a confident choice they'll feel great about for years to come."
An elegant layout and mobile-friendly functionality make shopping seamless whether online, in-store or both. In addition, refined visuals walk homeowners through product options, offering clear installation direction and straightforward ways to ensure lasting performance.
Key features include:
The launch reflects Larson's longstanding commitment to quality and service. For more than 70 years, the company has led the industry with storm doors, retractable screens and other exterior innovations that improve the comfort and beauty of homes. Larson products are widely available through leading home improvement retailers and dealers across the United States and Canada. To learn more and explore the refreshed website, visit www.larsondoors.com.
About Larson
Larson, the leading storm door brand in North America, has been enhancing homes for over 70 years with storm doors, retractable screens and exterior innovations. Larson is committed to delivering high-quality and innovative products and services. Available through home improvement retailers and dealers across the U.S. and Canada, Larson products meet the highest standards of durability, style and functionality. Larson is part of Fortune Brands Innovations, Inc. (NYSE:FBIN). Learn more at larsondoors.com.
About Fortune Brands Innovations
Fortune Brands Innovations, Inc. (NYSE:FBIN), headquartered in Deerfield, Ill., is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. The Company's growing portfolio of brands includes Moen, House of Rohl, Aqualisa, Emtek, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe, Yale residential and August. To learn more about FBIN, its brands and environmental, social and governance (ESG) commitments, visit www.FBIN.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251104167565/en/
Amy Evans
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