1. Douglas Elliman launched Elliman Private Listings for luxury property sales. 2. This platform offers sellers strategic marketing and market testing options. 3. The service enhances privacy and targets motivated buyers through exclusivity. 4. Liebowitz emphasizes the importance of trust amid industry consolidation. 5. Elliman's unmatched agent network supports luxury market engagement.
The launch of a new luxury platform positions DOUG favorably in a consolidating market, potentially increasing sales and attracting affluent clients, similar to trends seen during other real estate expansions. Historical cases show that new, exclusive services can lead to an increase in sales prices and overall market share.
The article discusses a major new initiative from Douglas Elliman, which could drive future sales growth. Being a significant player in the luxury real estate market, innovations like this can positively influence overall company performance and investor sentiment.
The strategic positioning of the new service is likely to cultivate client relationships and enhance DOUG's market presence over time, akin to how innovative offerings saw sustained growth in competitive environments.
Premier brokerage unveils exclusive platform to provide choice, select marketing options, market testing, and discretion for discerning clientele.
"At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client." – Michael S. Liebowitz
NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Douglas Elliman Inc. (NYSE: DOUG), one of the largest residential real estate brokerages in the country with the highest national average sales price, today announced the launch of Elliman Private Listings, an exclusive listing platform designed to provide sellers with strategic marketing options, market testing, discretion, and altogether elevated service.
By combining Douglas Elliman's unmatched reach and network of agents in key luxury markets with a private, invitation-only marketplace, Elliman Private Listings provides sellers with a powerful new tool to maximize value, manage timing, and guide the process around their sale.
"Douglas Elliman has always prioritized the power of choice by providing private, public, coming-soon, and delayed listing options," said Michael S. Liebowitz, President and Chief Executive Officer for Douglas Elliman Inc. "With Elliman Private Listings, we are reaffirming this commitment to our ultra-high-net-worth clients, who know that we understand their unique needs and circumstances. At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client."
Elliman Private Listings enables sellers to opt into a private, selective platform that showcases properties only to Elliman's network of more than 6,600 agents and their serious buyers. This empowers sellers to:
Added Liebowitz: "Elliman Private Listings advances a new standard in property representation and exceptional service, where the Power of Choice meets the Power of Private."
About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE:DOUG, "Douglas Elliman"), ", Douglas Elliman", ) owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia and Washington, D.C. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman Realty is available on its website, www.elliman.com.
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SOURCE Douglas Elliman