1. LRE's ENT TERRACE GINZA PREMIUM won 'Luxury Apartments of the Year in Kantō'. 2. The property addresses rising demand for premium extended-stay accommodations in Japan. 3. Japan's tourism projected 40.2 million international visitors in 2025. 4. LRE plans to launch two new brand series expanding its hospitality portfolio. 5. Recognition enhances LRE's positioning in Tokyo's competitive hotel market.
FAQ
Why Bullish?
The award enhances LRE's brand visibility, potentially leading to increased bookings and revenue, similar to prior award-winning properties that saw stock price increases post-recognition.
How important is it?
The high profile of the award and future expansion plans are likely to positively influence investor sentiment and attract clientele.
Why Long Term?
Establishing the ENT TERRACE brand will take time to yield financial benefits, akin to past successful expansions by luxury hotel brands.
Lead Real Estate's ENT TERRACE GINZA PREMIUM Wins "Luxury Apartments of the Year in Kantō"
TOKYO, Dec. 24, 2025 (GLOBE NEWSWIRE) -- Lead Real Estate Co., Ltd (Nasdaq: LRE), a leading Japanese real estate developer, has announced that its prestigious property, ENT TERRACE GINZA PREMIUM, was honored as the "Luxury Apartments of the Year in Kantō" at the Travel & Hospitality Awards 2025. This accolade, awarded on October 31, 2025, comes merely ten months after the property's grand opening on December 16, 2024. The recognition highlights LRE's effective strategy to meet the rising demand for premium extended-stay accommodations in Japan's recovering tourism market.
About ENT TERRACE GINZA PREMIUM
ENT TERRACE GINZA PREMIUM stands as the flagship of Lead Real Estate's premium extended-stay series and marks the third ENT TERRACE property to open in Tokyo. Conveniently located just three minutes from Higashi-Ginza Station and next to the renowned Kabuki-za Theater, this six-room luxury apartment hotel is designed to serve international travelers and families seeking extended stay options in Ginza, Tokyo's top luxury retail and cultural district.
The Ginza area, which has remained among the top three destinations for international visitors since 2013, offers a unique mix of cultural heritage and contemporary luxury; qualities that align seamlessly with ENT TERRACE's approach of blending traditional Japanese aesthetics with modern hospitality.
Acknowledgment from the Travel & Hospitality Awards
The Travel & Hospitality Awards panel recognized ENT TERRACE GINZA PREMIUM for its exceptional guest experience, beautifully designed interiors that marry Japanese tradition with modern aesthetic, and its ability to provide tranquility and sophistication in one of Tokyo's most vibrant neighborhoods.
Strategic Importance for LRE
This award reinforces Lead Real Estate's strategy to elevate Japan's luxury apartment hotel sector, particularly through its innovative "stay like living" concept. Each of the six spacious rooms within ENT TERRACE GINZA PREMIUM spans 40 square meters and occupies an entire floor, featuring full kitchens, washers, dryers, and traditional tatami spaces. This design caters to the evolving needs of international travelers in Japan's fast-growing tourism market.
According to the Japan National Tourism Organization (JNTO), Japan welcomed about 28.5 million international visitors from January to June 2025, marking a 21% increase from the same period in 2024. Projections from JTB and JNTO indicate that Japan is on track to welcome a record 40.2 million inbound travelers for the entirety of 2025, showcasing robust demand for high-quality extended-stay accommodations.
Innovative Design and Amenities Focused on Wellness
ENT TERRACE GINZA PREMIUM is designed to meet the shifting preferences of luxury travelers, emphasizing privacy, wellness, and authentic cultural experiences. With wellness amenities such as Mirable zero shower systems and dedicated tatami spaces, guests can enjoy exclusive stays that prioritize health and relaxation.
The property’s unique architecture allows for only one group per floor on a daily basis, positioning LRE to offer exceptional personalized service in Tokyo's competitive hospitality landscape.
Leadership Insights
“We are truly honored by this international recognition for ENT TERRACE GINZA PREMIUM, a flagship of our premium extended-stay series in Ginza,” stated Eiji Nagahara, President and CEO of Lead Real Estate Co., Ltd. “Our mission is to deliver stylish, safe, and luxurious environments that allow guests to feel at home in Tokyo’s vibrant, culturally rich district. We will continue to expand our offerings and refine our approach to hospitality.”
Future Plans of Lead Real Estate
Lead Real Estate is dedicated to transforming luxury living and hospitality across Tokyo, Kanagawa, Sapporo, and beyond, while constantly seeking new benchmarks in guest experience and operational excellence. Following the success of the ENT TERRACE brand, LRE plans to launch two new hotel series: the Jinryu Series in December 2025, drawing inspiration from Japanese mythology and located at historic sites like Ise, Izumo, and Ikegami temples, and the Global Premium Series in April 2028, which will feature collaborations with luxury brands and designer furnishings to further enrich LRE's portfolio in the premium hospitality sector.
About Lead Real Estate Co., Ltd
Lead Real Estate Co., Ltd is a prominent developer of luxury residential properties in Japan, specializing in single-family homes and condominiums across Tokyo and Kanagawa prefecture, as well as Sapporo. The company operates hotels in Tokyo and leases apartment units in Japan and Dallas, Texas.
Committed to offering stylish, safe, and luxurious living, the company embraces the Kaizen (continuous improvement) philosophy to enhance its operations. With a strong market position in luxury residential properties, LRE aims to create a global transaction platform providing access to premium Japanese condominiums and overseas properties in the U.S. and Hong Kong.
For more information, visit the official website.
About "ENT TERRACE"
The "ENT TERRACE" series is an extended-stay hotel brand operated by Lead Real Estate Co., Ltd, designed to provide residential-style accommodations in prime Tokyo districts for international visitors, families, and business travelers. ENT TERRACE GINZA PREMIUM received the title of "Luxury Apartments of the Year in Kantō" at the Travel & Hospitality Awards 2025, highlighting its dedication to exceptional service and guest experiences. For additional insights, visit the ENT TERRACE website.