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Leading Brands Including Nike, The North Face and More Honor U.S. Military Communities this Veterans Day with Exclusive Discounts Verified by SheerID

1. Nike partners with SheerID for military discounts this Veterans Day. 2. Military personnel can enjoy exclusive offers from numerous top brands. 3. Discounts enhance engagement and appreciation for veterans' sacrifices. 4. Nike's discount is 10% for military members, first responders, and students. 5. SheerID supports secure verification for eligibility and discounts.

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FAQ

Why Bullish?

Nike's participation in this program could enhance brand loyalty and sales. Historically, brand initiatives that resonate with specific communities have led to increased sales, as seen in similar campaigns targeting motivated consumer segments.

How important is it?

The military discount program is expected to drive sales and enhance brand perception, especially as consumers increasingly favor companies that support military families.

Why Short Term?

The immediate effect is tied to Veterans Day sales, likely impacting Q4 financials substantially. Similar initiatives have resulted in short-term revenue spikes during targeted promotional periods.

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Active-duty service members, veterans, and reservists can unlock meaningful discounts for their honorable service with SheerID’s Audience Data Platform November 04, 2025 09:00 ET  | Source: SheerID PORTLAND, Ore., Nov. 04, 2025 (GLOBE NEWSWIRE) -- SheerID, the leading provider for engaging and verifying high-value audiences, is working with more than 140 top brands including Nike, The North Face, Sleep Number, and Bass Pro Shops to provide exclusive offers to active-duty service members, veterans, and reservists this Veterans Day. These offers are designed to show appreciation for the sacrifices of military families and to provide meaningful value long after their time in uniform. “Veterans Day is a time to reflect on the extraordinary sacrifices made by those who have served our nation,” said Rebecca Grimes, Chief Revenue Officer at SheerID. “We’re proud to help brands deliver meaningful recognition, and to make sure those exclusive offers reach the military service members, veterans, and families who have given so much.” By verifying eligibility through SheerID’s Audience Network, members of the military can instantly unlock special discounts across hundreds of participating brands. This seamless, in-brand process ensures that only verified service members receive access, giving companies confidence in their programs while delivering a secure, frictionless way for veterans and their families to enjoy exclusive benefits. These special offers include: Apparel + Shoes Alpha Industries: 15% Off for Military American Giant: 20% Off for Military ARIAT: 10% Off for Military Members Champs Sports: 10% Military Discount at Champs Charles & Colvard: Save 20% on Jewelry Dr. Scholl's Shoes: 15% Off for Military Eastbay: 10% Military Discount Florence Marine X: Students, Teachers, Military, Medical Professionals & First Responders Save 25% Foot Locker: 10% Discount on Shoes and Apparel Online and Store Purchases10% Discount on Shoes and Apparel Gerber Gear: Exclusive Offers for Military and First Responders Grown Brilliance: Our Most Cherished Professionals Save 10% on All Jewelry Helzberg Diamonds: Discounted Jewelry for Students, Military, and First Responders JanSport: 15% Discount for Heroes Kids Foot Locker: 10% Military Discount La Joya: Military Personnel Save on Diamond Jewelry UGG: Community Heroes Save 10% Madewell: 15% Off for Community Heroes VIVAIA: Exclusive 20% Off for Military Bulwark: Exclusive Savings for Military, Students, and Teachers Red Kap: Military Members Get 20% Off Helly Hansen (US): 25% Off for Military Helly Hansen (Canada): 25% Off for Canadian Military Leatherman: Community Heroes Get 30% Off The North Face: 10% Off for Military Bass Pro Shops: 10% Military Discount on Outdoor Gear; 5% on Firearms & Ammo Circus by Sam Edelman: 15% Off for Military Dockers: 15% Discount for Military Franco Sarto: 15% Off for Military Industrie Clothing: 15% Off for Students, Military, First Responders & Medical Professionals J.Crew Factory: Military Discount Increase for Veterans Day (11/11 - 11/15) Lifestride: 15% Off for Military Naturalizer: 15% Off for Military Sam Edelman: Exclusive Discount for Military NO BULL: Exclusive Discount for Military Allen Edmonds: 15% Off for Military Boden: Limited Time 20% Discount for All Heroes Bonobos: 20% OFF: Students, Teachers, Military, First Responders & Medical Professionals Converse: 10% Off for Military Dickies: 10% Off for Military Famous Footwear: 10% Off for Military Online and in Store, Combinable with Other Offers (11/6 - 11/11) Karen Kane: 20% Discount for Military Levi's: Military, Medical Professionals & First Responders Save 15% Nike: 10% Off for Students, First Responders, Military, Teachers and Medical Professionals Rothy’s: 20% Off for Military Rykä: Exclusive Discount Program for Military True Classic: 20% Off for Military Vineyard Vines: 15% Military Discount Jans: 15% Off Outdoor Equipment for Military Triple F.A.T. Goose: Exclusive Offer for Military L.L.Bean: 10% Military Discount Timberland: Military Receives 10% Off Order ASICS: Special Savings for Community Heroes Burton Snowboards: Military Personnel and Veterans get 20% off select items Therafit: Military Receives 20% Off Discount Health + Beauty Clinique: Military Members Get 20% Off CorePower Yoga: Eligible Groups Get 20% Off All Access Membership & Class Packs Drunk Elephant: Military Members Get 15% Off Hydragun: Exclusive 15% Discount for Military & First Responders on select products Lovehoney: Military Members: Get 20% Off MAC Cosmetics: Verified Community Members Get 15% Off NARS Cosmetics: 15% Off for Military Personnel Nine27 Athletics: Military Receive 40% Off Novex Biotech: American Heroes Save on Products Shiseido: Military Receive 15% Off Tarte Cosmetics: Military Get 40% Off The Sculpt Society: Military Received 30% Off Pvolve: Military Eligible for 20% Off Lifestyle Ashley Furniture: Veterans & Active Military Receive 5% Off! AutoMeter: 15% Off for Military and First Responders Awara: Savings on Mattresses for Heroes COBB Tuning: COBB Tuning: 15% Military Discount Coral & Tusk: 20% off for Teachers, First Responders, Military, and Medical Professionals Costco: New Membership Promotion for Military DreamCloud: Get Discount On Mattresses for the Military Evenflo: Community Heroes Save on Baby Gear FlexiSpot: Military Get $30 Off Flexispot Ergonomic Furniture Frigidaire: Military Members Save 10% on Home Appliances Gelpro: 25% Discount on Comfort Mats Holt's Cigar: 10% Military and First Responder Discount KitchenAid: Military and Healthcare Worker Discount Lovesac: Comfort for Heroes Maxi-Cosi: Up to 25% off Maxi-Cosi for military, teachers, 1st responders, and healthcare professionals Maytag: Military, Healthcare Worker, First Responder, Teacher and Student Discounts at Maytag Michaels: Exclusive Military Discount MorningStar, Inc.: Active Duty and Veterans Save on Morningstar Investor Musician's Friend: 10% Military Discount Nectar: Military Get Discount On Mattresses OXO: Exclusive 20% Off for Military Petmate: Offers a 20% Discount PinMart Inc.: 20% Off Next Order PODS: Receive 10% Off Purple: Save 5% on Mattresses for Military Renewal by Andersen: Exclusive Offer for Military Safety 1st: Exclusive Discount to Community Heroes Sleep Number: 5% off for Military Sticker Mule: $25 Credit for Military Members The Linz Shop: Military Heroes Save 20% on ALL Orders, First Responders save 20% on ALL Orders Whirlpool: Discount for Military, Healthcare Workers, and Teachers WM: Exclusive Military Offer Outdoor Gear Airstream: First Responder and Military Discount Dunlop Sports: Military Discount of 15% off qualifying full-priced Srixon and Cleveland Golf Products Flashlight Freak: Military Personnel Save 10% on the Best Tactical LED Flashlights Hydro Flask: Save 20% on Hydro Flask Products for Military Jackery: 5% stackable discount for medical professionals, first responders, military members, and teachers LiTime: 5% Military Discount on LiFePO4 Batteries Osprey: Exclusive 20% Discount Rollick: Special Program for Military SpecOps Tools: Exclusive offer for Military SSA by Nosler: 10% Discount to Military Members Thule: Exclusive 20% Discount for Military Technology, Subscriptions + Streaming 3ds Services: Military Get 15% Off All Orders AT&T: Community Heroes Save on Phone Plans Back Market: Military, Vets, and Their Families Get 10% Off Codecademy: Military and Veterans Save 50% on Annual Plans Curvd Earplugs: Military Members Get 20% Off All Orders Direct Energy: Military Save on Home Services DISHForMyRV: DISHForMyRV: $40 Military Discount Fox News Media: All Military and Veterans Get Their First Year FREE Pandora: Exclusive Military Discount Paramount+: 50% Off Any Plan for Life Peacock: Save on Peacock for Servicemembers and Veterans SiriusXM: Military Save 25% STAHLS': Special Offer for Military The Word Among Us: Exclusive Military Offer T-Mobile: Military & First Responders Save 40% On Family Lines UScellular: Provides Exclusive Discounts to Military Travel + Entertainment Beaches Resorts: Military and First Responders Save CheapCaribbean: $150 Off for Heroes Copper Mountain Resort: Discounted Ski Passes for Military Holland America Line: Receive $100 Onboard Credit Military Tee Times: Exclusive Deals off Golf for Military Monarch Mountain: Students and Military Ski for Less Princess Cruises: Military Get Up to $250 to Spend Onboard Sandals Resorts: 10% Off for Military About SheerIDSheerID is trusted by hundreds of the world's most admired brands–including Amazon, Spotify, T-Mobile, and The Home Depot–to enable exceptional experiences by engaging the right customers, limiting offer abuse, and fueling precision-driven outreach to propel revenue and loyalty. SheerID’s Audience Data Platform instantly verifies high-value audiences and appends the permissioned consumer attributes to 400+ martech and adtech platforms. The Audience, Alliance, and Affinity Networks allow brands to engage verified audiences using 200k+ authoritative data sources, their own data sources, and cross-promotion via aligned companies, respectively. Founded in 2011, SheerID is ISO and SOC 2 Type 2 Certified and does not sell or rent verified customer data. SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID.com or follow us on LinkedIn. Media Contact:pr@sheerid.com

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