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Leasa Melton joins Simmons Bank as Director of Payment Product and Sales Strategy

1. Leasa Melton joins Simmons Bank as community division director. 2. She will lead payment product development and sales strategy. 3. Melton has over 20 years of retail banking experience. 4. Simmons Bank recognized for excellence by various institutions. 5. SFNC has paid dividends consecutively for 116 years.

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Why Bullish?

Melton's expertise in product strategy may enhance Simmons Bank's competitive edge. Historical hires in similar roles have often led to revenue increases.

How important is it?

The appointment signifies strategic investment in product innovation, which is critical for growth.

Why Long Term?

Improved product strategy will take time to reflect in financials, unlike immediate quarterly performances.

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Veteran banker with over 20 years of retail banking experience, /PRNewswire/ -- Simmons Bank announced the addition of Leasa Melton as community division director of payment product and sales strategy. In this position, she will oversee the development and implementation of payment products, including merchant services, debit card in partnership with Debit Operations, and credit card needs for Consumer and Business Banking. Leasa Melton of Simmons Bank "We're thrilled to welcome Leasa to our community banking team at Simmons Bank," said Chris White, EVP Chief Community Banking Officer. "With 20 years of banking experience, Leasa is a seasoned professional who brings a wealth of knowledge, expertise, and leadership skills that will greatly contribute to the success of Simmons Bank." Prior to joining Simmons Bank, she served as vice president of product strategy for a regional financial services company based in Oklahoma. There she led product visions, pricing, and innovation for consumer and small business deposits. She also served in a variety of capacities in retail banking and started her career as a Bank Secrecy Act and fraud specialist. Melton holds a degree in Business Administration and Management from Northern Oklahoma College.About Simmons BankSimmons Bank is a wholly owned subsidiary of Simmons First National Corporation (NASDAQ: SFNC), a Mid-South based financial holding company that has paid cash dividends for 116 consecutive years. Simmons Bank operates 222 branches in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Founded in 1903, Simmons Bank offers comprehensive financial solutions delivered with a client-centric approach. In 2024, Simmons Bank was recognized by Newsweek as one of America's Best Regional Banks 2025, by U.S. News & World Report as one of the 2024-2025 Best Companies to Work For in the South and by Forbes as one of America's Best-In-State Banks 2024 in Tennessee and America's Best-In-State Banks 2024 in Missouri.  Additional information about Simmons Bank can be found on our website at simmonsbank.com, by following @Simmons_Bank on X (formerly Twitter) or by visiting our newsroom.SOURCE Simmons Bank WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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