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Level Up Your Pool Game with Leslie's Refreshed Pool Perks Rewards Program

1. Leslie's launched a refreshed Pool Perks Rewards Program with loyalty tiers. 2. New program aims to enhance customer experience and retention. 3. Members earn points, rewards, and exclusive offers based on spending. 4. Company focuses on customer centricity and convenience in service. 5. Leslie's maintains a strong market presence through physical and digital platforms.

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FAQ

Why Bullish?

The introduction of a new rewards program can drive customer engagement and sales, similar to successful loyalty initiatives seen in other retail sectors that boosted sales performance. Loyalty programs can significantly increase customer lifetime value, which is crucial for sustained growth.

How important is it?

The rewards program directly addresses customer loyalty, which is vital in a competitive market. Enhanced loyalty can lead to increased sales and a stronger market position during peak seasons.

Why Short Term?

The impact will be evident as summer approaches, driving immediate sales from increased consumer engagement and loyalty. This seasonal boost can quickly reflect in sales figures, particularly in the pool and outdoor living market.

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PHOENIX, May 19, 2025 (GLOBE NEWSWIRE) -- Leslie’s, Inc. (NASDAQ: LESL), the largest and most trusted direct-to-customer brand in the U.S. pool and spa care industry serving residential customers and pool professionals nationwide, recently launched its refreshed Pool Perks Rewards Program with the introduction of loyalty tiers. This program is making a splash as pool owners dive into summer focused on ensuring their backyard oasis is clean, safe and beautiful for another season of making memories. “Everything we do at Leslie’s starts with the customer and our industry leading loyalty program is focused on making it easier and more rewarding for residential customers working to keep their pools in pristine condition,” said Jason McDonell, Leslie’s chief executive officer. “Our new tiered Pool Perks Rewards Program is one more way we are delivering against our key pillars of customer centricity and convenience, allowing customers to enhance their pool experience with elevated rewards, including personalized offers that cater to their unique needs. We aim to deliver continuous improvements to enable joy and elevate everyday moments for existing customers while attracting new pool owners to Leslie’s.” Climbing the Poolside Ladder with Membership Tiers As part of the Pool Perks Rewards Program, all members earn 1 point per dollar spent, qualified free shipping1 and are eligible for local member events and unique bonuses throughout the year, with benefits building as the customer graduates to higher tiers. Perks Members receive a $1 reward for every 50 points earned.Perks Elite Members receive a $5 bonus reward as well as a coupon for 25% off any float2 upon becoming an Elite Member and earn a $1 reward for every 33 points earned.Perks MVP Members receive a $10 bonus reward as well as a coupon for 50% off any float2 upon becoming an MVP Member and earn a $1 reward for every 20 points earned. You can dive in and begin earning rewards today by visiting your local Leslie’s store or signing up online at Lesliespool.com. 1 Perks and Perks Elite members receive free shipping on orders for more than $75. Additional charges may apply on oversize items and same-day delivery. 2 Must be enrolled in Leslie’s email marketing to receive coupon. About Leslie’s Founded in 1963, Leslie’s is the largest and most trusted direct-to-customer brand in the U.S. pool and spa care industry serving residential customers and pool professionals nationwide. The company serves the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. The company operates an integrated ecosystem of over 1,000 physical locations and a robust digital platform, enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. Its dedicated team of associates, pool and spa care experts, and experienced service technicians are passionate about empowering Leslie’s consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas. Contact Elisabeth Eisleben Senior Vice President, Investor & Public RelationsLeslie’s, Inc.investorrelations@lesl.com

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