Levi's bets big on luxury ‘Blue Tab' $400 jeans as premium denim demand surges
1. Levi's launches premium 'Blue Tab' jeans priced at $300 to $400. 2. Initial sales tests for Blue Tab in Asia and Europe exceeded expectations. 3. The company aims at high-end shoppers while maintaining mass market appeal. 4. Levi expects strong holiday sales, limiting discounts and benefiting from lower cotton prices. 5. Future acquisitions beyond denim are being considered to accelerate growth.