Levi Strauss raises prices, helping to boost profit and outlook
1. LEVI's profits exceed Wall Street expectations despite tariff challenges. 2. Gross margin increased to 61.7%, beating analyst projections. 3. Price hikes implemented without affecting demand, indicating strong brand value. 4. Full-year sales outlook raised to 3%, surpassing previous guidance. 5. Direct-to-consumer sales grew 11%, highlighting successful strategic shift.