Levi Strauss selling Dockers to Authentic Brands in deal worth more than $300M
1. Levi Strauss sells Dockers IP for $311 million to Authentic Brands. 2. Sale aligns Levi's strategy towards direct-to-consumer focus. 3. Levi could earn up to $80 million based on Dockers' performance. 4. Authentic Brands aims to revitalize Dockers for a new generation. 5. Centric Brands appointed as the operational partner for Dockers.