1. Life Time launches on-demand classes for moms and kids on their app. 2. Classes promote family fitness and healthy habits, boosting app engagement. 3. CDC highlights benefits of children's regular exercise, aligning with Life Time's mission. 4. The app features 100+ on-demand classes, enhancing user appeal. 5. Mindful May program supports sustainable mindfulness habits alongside fitness.
The launch of family-centered fitness classes is likely to increase app usage and brand appeal, drawing in more users. Historical cases show that innovative offerings lead to improved user retention and revenue in health-focused companies.
The introduction of these new on-demand classes provides an innovative offering that caters to demographic needs, which can lead to increased user retention and potentially higher revenue forecasts.
The strategic move to promote family fitness could create lasting user habits and loyalty, influencing performance over time. Similar initiatives have shaped long-term growth for competitors like Peloton.
CHANHASSEN, Minn., May 5, 2025 /PRNewswire/ -- Just in time for Mother's Day, Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, is launching a new series of On-demand classes created with Mom and Kids in mind and available to everyone on the complimentary Life Time app.
The classes, which range from 10 to 30 minutes long, are built to be taken from anywhere and encourage Moms to move together and build healthy habits with their kids – no matter their ages. The classes include:
These family centered classes are a great addition to the free, on-demand programming we offer on our Life Time app.
According to the CDC, regular movement for children offers numerous benefits such as improved attention and memory, decreased risk of depression, stronger bones and muscles and setting a healthy body weight. Exercising as a family can also help establish healthy habits by setting yourself as a positive role model.
"These new classes were incredibly rewarding to put together and make a great addition to the more than 100 complimentary on-demand classes we offer on the Life Time app," said Jayme Zylstra, Executive Producer of Digital Programming at Life Time. "As a mom, I know just how impactful it is to model and share healthy habits, and these classes are an accessible way to do that together."
To access the Mom and Kids collection, starting May 6, users can download the Life Time app in the Apple or Google Play stores and head to the "On Demand" section. The app also includes Life Time's "Mindful May" program designed to help individuals create a daily, sustainable mindfulness habit through quick guided meditation sessions throughout the month.
The Life Time app is constantly adding to its already robust offerings featuring a wide range of training programs, classes, recipes, content and more to build healthier routines, including:
For more information, visit www.lifetime.life/digital-app. For more information on Life Time, follow along at LifeTime.Life on Facebook and on Instagram at @LifeTime.Life and on LinkedIn.
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 180 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and the most trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 42,000 dedicated team members.
SOURCE Life Time, Inc.