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Life Time's LTH Supplement Line Launches Third Collagen Product with Introduction of Refuel Protein Bar

1. LTH launches Refuel Protein Bar, enhancing its collagen-rich product lineup. 2. New bar contains 15g protein, is sugar-free, and has 7g fiber. 3. Collagen products support joint health, skin elasticity, and hair strength. 4. LTH product growth includes 50+ items aimed at health and wellness. 5. Extensive safety standards and testing characterize LTH's supplement offerings.

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Why Bullish?

The introduction of a new product taps into a growing health trend, potentially increasing LTH's market share. Historical precedent shows that successful product launches can drive significant revenue increases, as seen with companies like General Mills enhancing their health product lines.

How important is it?

The launch directly impacts LTH's revenue streams and aligns with health trends, underscoring its business strategy. The considerable emphasis on natural ingredients may appeal to health-conscious consumers.

Why Long Term?

Sustained growth in consumer health awareness may lead to long-term demand for collagen products. Coupled with LTH's expanding product line, this could enhance brand loyalty over time.

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First-ever bar joins LTH Rewind Collagen Elixir and LTH Prime Collagen Peptides powder in highly trusted supplement collection, /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, is going all-in on collagen. The LTH supplement lineup has unveiled its new Refuel Protein Bar as the newest addition to its offerings of collagen-rich products as more consumers explore its ability to support joint health, skin elasticity, stronger hair and more. In a world filled with protein bars often littered with synthetic ingredients and sugars, the LTH Refuel Protein Bar is a simple, convenient source of protein for anyone looking to help replenish from a workout or stay energized on the go. In a world filled with protein bars often littered with synthetic ingredients and sugars, the LTH Refuel Protein Bar is a simple, convenient source of protein for anyone looking to help replenish from a workout or stay energized on the go. The bar is naturally chocolate brownie flavored with 15 grams of protein from dairy-free grass-fed collagen and pea protein sources. It has no added sugar, 7 grams of fiber and is 160 calories. It's also free of synthetic ingredients. The launch comes on the heels of two other collagen powerhouses in the LTH line: LTH REWIND Collagen Elixir: A targeted blend of two specific bioactive collagen peptides, hyaluronic acid and antioxidants to help aid skin elasticity, hair and nail health and joint functioning in an individually portioned berry sorbet flavored daily shot. LTH PRIME Collagen Peptides: An easy-to-mix and sustainably sourced protein powder from grass-fed, pastured cows to help support a healthy digestive system, hair, skin and joints. "Think of collagen like the scaffolding in your body that holds muscle to bone and bone to bone, but its natural production begins to decline in our 20s," said Samantha McKinney, a Registered Dietitian at Life Time. "Supporting the body's collagen production directly with supplementation, and indirectly with the proper nutrients and habits, can support everything from skin elasticity, mobility and overall joint comfort. Our growing lineup of tested and trusted collagen products at LTH is designed to help people feel and perform their best no matter their age.Collagen supplements have gained widespread interest in their potential ability to support: Improving skin elasticity and hydration Promoting stronger hair and nails Supporting joint health Overall protein intake LTH collagen products are available online at shop.lifetime.life, on Amazon and at Life Time's athletic country clubs. You can also learn more about LTH supplements on Instagram.The launch of Refuel is part of Life Time's focused growth of its LTH supplement line of more than 50 products, including offerings such as NOURISH greens, POWER creatine and REVIVE Colostrum Powder, in addition to multi- and other vitamins, fish oil, protein, pre-workout, electrolytes, and more.Refuel and all LTH products undergo extensive development to ensure they meet Life Time's unmatched standards for safety and effectiveness. Each product is third-party tested and formulated by Life Time's expert team of registered dietitiansFollow along at LifeTime.Life on Facebook and on Instagram at @LifeTime.Life and on LinkedIn.About Life Time Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 180 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and highly trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 43,000 dedicated team members.SOURCE Life Time, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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