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Life Time Signs Landmark Lease at 10 Bryant Bringing New Wellness Destination to Midtown Manhattan

1. Life Time signed a lease for a new club at 10 Bryant in NYC. 2. The club will span 52,000 square feet and open in early 2027. 3. Prime location aims to enhance Life Time's visibility and accessibility. 4. The development supports LTH's continued national expansion strategy. 5. Life Time currently operates seven locations in Manhattan and two in Brooklyn.

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FAQ

Why Bullish?

The new club's location in Midtown Manhattan offers significant visibility and foot traffic, potentially boosting memberships and brand awareness, similar to successful expansions in other urban markets in the past.

How important is it?

The article highlights a significant expansion in a lucrative market that directly supports LTH's business objectives, suggesting strong potential for future revenue increases.

Why Long Term?

While the immediate impact might not be seen until 2027, the strategic positioning and branding will likely enhance LTH’s growth trajectory over the long term, as seen with other successful urban health club expansions.

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Planned for early 2027, destination advances Company's NYC expansion in key locations, /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, today announced a significant lease agreement with Prop and Building Corp (PBC) at 10 Bryant, a premier Midtown Manhattan office tower, with an anticipated opening in early 2027. Life Time will open a 52,000-square-foot athletic country club in the iconic 30-story tower at 10 Bryant located at the corner of 40th Street and Fifth Avenue in early 2027 as the company expands and strengthens its growing presence across New York City. The planned 52,000-square-foot Life Time athletic urban country club will be housed within the iconic 30-story tower at 10 Bryant, located at the corner of 40th Street and Fifth Avenue—directly across from Bryant Park and the New York Public Library. This high-visibility location represents another milestone in the company's continued national expansion and strengthens its growing presence across New York City. "Bringing Life Time to 10 Bryant and the Bryant Park area is key as we grow our network of athletic country clubs throughout New York City," said Parham Javaheri, Chief Property Development Officer and President of Club Operations at Life Time. "This vibrant, high-profile location offers the energy, visibility, and accessibility we seek, allowing us to serve even more people with our breadth and depth of experiences from fitness to recovery to community building." The new Life Time will span four levels with a prominent Fifth Avenue entrance and be a premier showcase of Life Time's full-service healthy lifestyle model, featuring: A luxurious, co-ed wet suite with steam rooms, saunas, hot tubs, and cold plunges An expansive workout floor with best-in-class cardio equipment, resistance-training machines and free weights. There's also a dedicated recovery space with innovative cold and water massage chairs, whole body compression technology, percussion devices, metabolic testing, recovery treatments and nutrition coaching. Six boutique-style studios for group fitness formats including Fight Conditioning, MB360, GTX, Barre, Pilates, and more A dedicated Life Time Work Lounge for coworking and productivity 10 Bryant is owned and managed by Prop and Building Corp, a premier real estate development and investment firm focused on transformational urban projects."Life Time represents a pivotal step in the repositioning of 10 Bryant, further enhancing its status as a premier destination in Midtown," said Eli Elefant, CEO of Property & Building Corp. "Their commitment to wellness and innovation will not only elevate the tenant experience but also contribute to the building's transformation into a hub for modern living and working. This partnership aligns seamlessly with our vision for the future of 10 Bryant."Strategically located in the heart of America's most densely populated office market, with over 300 million square feet of workspace, 10 Bryant is surrounded by global powerhouses including Amazon, Bank of America, Salesforce, Bloomberg, and PwC. Its prime location offers unparalleled connectivity, with direct access to three major MTA transit lines serving more than 175,000 daily riders, making it ideal for both local residents and daily commuters.This new destination adds to Life Time's expanding footprint in New York City. The company currently operates seven Manhattan locations—Battery Park, Midtown, NoHo, One Wall Street, PENN 1, Sky, and 23rd Street—as well as two in Brooklyn at Atlantic Avenue and DUMBO, with more in development including Brooklyn Tower also set for a 2027 opening.An online waitlist has been established for those interested in receiving updates and notifications when memberships become available at www.lifetime.life/bryantpark. For more information on New York City locations, visit www.lifetime.life/nyc. For the Life Time locations coming soon, click here and for a listing of current Life Time locations, click here. Follow Life Time on LinkedIn, at  LifeTime.Life on Facebook and on Instagram at @LifeTime.Life.About Life TimeLife Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 180 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and highly trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 43,000 dedicated team members.SOURCE Life Time, Inc. 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