1. Lifeist launched Glutathione+, a new cellular performance supplement. 2. The product combines Glutathione, CoQ10, and PQQ for better health. 3. New flavor and packaging aim to enhance product appeal. 4. Glutathione+ supports sustained energy and cognitive resilience. 5. Mikra's past product CELLF saw consistent demand growth.
The introduction of Glutathione+ indicates strong product innovation and market demand, which historically supports LFSWF's price growth when launches are successful.
The relaunch combines strong historical performance of a popular product and a proven formula engaging a growing health-conscious consumer base.
With continued health and performance trends growing, Glutathione+ positions LFSWF for sustained revenue growth in the wellness market.
Refreshed formulation combines Glutathione, CoQ10, and PQQ for enhanced energy, recovery, and long-term cellular resilience with new branding and flavor
TORONTO, Aug. 29, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. ("Lifeist" or the "Company") (TSX.V: LFST, OTCQB:LFSWF, FRANKFURT: M5B0) today unveiled Glutathione+, the next evolution of Mikra's breakthrough cellular performance supplement (formerly CELLF).
This science-based formulation combines three well-studied antioxidants — Glutathione, Coenzyme Q10 (CoQ10), and Pyrroloquinoline Quinone (PQQ) — to defend cells, restore energy from within, and accelerate recovery. By working at the cellular level, Glutathione+ delivers daily support for sustained energy, sharper mental clarity, and the physical resilience needed to power through life's demands.
The relaunch comes with a new sweet orange flavor — crisp, smooth, and refreshingly clean with no aftertaste — paired with modernized packaging designed to elevate daily routines and stand out on the counter.
"CELLF has been Mikra's best-selling product since launch, and demand has consistently outpaced supply," said Andrea Judge, CEO of Lifeist. "With Glutathione+, we've taken everything people loved about CELLF and pushed it further — enhancing mitochondrial support to help people feel more energized, focused, and resilient, not just today but for years to come. It's about giving people the tools to perform at their peak while building a foundation for healthier aging."
As part of Mikra's Essentials Collection, Glutathione+ harnesses the proven synergy of three clinically recognized compounds:
Together, these ingredients form a comprehensive system for clarity, endurance, and resilience, supporting sharper focus, efficient recovery, and long-term brain and body health.
About Mikra
Mikra is a performance-focused supplement brand built around a simple idea: the mind leads, and the body follows. Through targeted, science-backed formulations, Mikra is creating a new standard for what it means to support total human performance—starting with cognitive and emotional resilience.
About Lifeist Wellness Inc.
Sitting at the forefront of the post-pandemic wellness revolution, Lifeist acquires, integrates, and builds top wellness brands that enhance global well-being. Lifeist's key asset is its U.S. biosciences subsidiary Mikra Cellular Sciences Inc. ("Mikra"), a biosciences and consumer wellness company focused on developing and selling innovative wellness products. For more information, visit: www.lifeist.com.
Caption: Mikra refreshed Glutathione+ packaging
For further information, please contact:
Andrea Judge, CEO
Lifeist Wellness Inc.
Phone: 604-901-8434
Email: ir@lifeist.com
Matt Coltura
Investor Relations
Phone: 778-886-6200
Email: ir@lifeist.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.
Source: Lifeist Wellness Inc.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8e6463dd-41f6-472e-b517-5b0a14efd0f0
