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LifeVantage To Open Iceland Market

1. LifeVantage expands into Iceland, enhancing its international presence. 2. Launch set for September with top wellness products and business opportunities. 3. The strategy focuses on science-backed health solutions and customer needs. 4. New products to be introduced, including bundles for various health goals. 5. Increased consultants expected to drive growth in Icelandic market.

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Why Bullish?

LFVN's expansion signifies potential revenue growth, similar to its previous successful entries in new markets. Historical expansions have often led to positive stock performance.

How important is it?

The initiative to launch in Iceland is significant for LFVN's growth trajectory and suggests a proactive approach to expanding its market footprint.

Why Long Term?

While immediate effects may be limited, sustained growth in Iceland can lead to long-term financial gains, reminiscent of LFVN's earlier market expansions.

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Launch delivers innovative business opportunity and top wellness products to Iceland, marking a bold step in European expansion July 24, 2025 08:00 ET  | Source: LifeVantage Corporation SALT LAKE CITY, July 24, 2025 (GLOBE NEWSWIRE) -- LifeVantage Corporation® (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced its upcoming launch into Iceland expected in September. This marks the company’s continued partnership with its field leadership on international expansion and reinforces its commitment to delivering science-backed wellness solutions to consumers around the world. The Iceland launch will begin with a carefully selected lineup of LifeVantage’s top-performing products: Protandim® Nrf2 Synergizer®: a flagship product known for its cellular defense and antioxidant-support properties.MindBody GLP-1 System™: a cutting-edge system supporting metabolic wellness and healthy weight management.TrueScience® Liquid Collagen: a customer favorite designed to support skin elasticity and hydration.LifeVantage® ProBio: a targeted probiotic formula aligning with Iceland’s strong gut health culture. In addition, customers in Iceland will have access to three curated wellness stacks designed to support different health goals: Healthy Glow Essentials Stack™Healthy Weight StackPremium Stack The company plans to introduce additional products into the Icelandic market over time. Along with the introduction of its activation products comes the launch of the LifeVantage business opportunity, powered by the industry-leading Evolve Compensation Plan. Consultants can prepare to enroll for the launch into Iceland by sending an inquiry to issupport@lifevantage.com. “We’re incredibly excited to launch in Iceland and welcome a new community of passionate entrepreneurs to Activation Nation,” said Steve Fife, President and CEO of LifeVantage. “This expansion represents more than just business growth—it’s a meaningful step in our mission to empower individuals with the tools, support, and science-backed products they need to take control of their health and build their own success stories. We look forward to the positive impact our launch will have in this vibrant new market and the success Consultants will have here.” This announcement underscores LifeVantage’s broader strategy to grow its international footprint and deliver high-impact wellness solutions to an expanding global customer base. For more information on LifeVantage, the Evolve Compensation Plan, and its activating products, visit LifeVantage.com. About LifeVantage CorporationLifeVantage Corporation (Nasdaq: LFVN), the Activation company, is a pioneer in nutrigenomics—the study of how nutrition and naturally occurring compounds can unlock your genes and the health coded within. Our products work with your unique biology and help your body make what it needs for health. The line of scientifically validated activators includes the flagship Protandim® family of products, TrueScience® Liquid Collagen, the newest MindBody GLP-1 System™, Activation-supporting nutrients such as Omega, D3+, and the Rise AM & Reset PM System®, as well as AXIO® nootropic energy drink mixes, the full TrueScience® line of skin and hair care products, and Petandim®, a pet supplement formulated to combat oxidative stress in dogs. Our independent Consultants sell our products to Customers and share the business opportunity with entrepreneurs seeking to begin their own business. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com.* Public Relations Contact: CerconeBrownCompanylifevantage@cerconebrown.com Investor Relations Contact: Reed Anderson, ICR (646) 277-1260 reed.anderson@icrinc.com

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