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Lifeward Expands Distribution Partnership with SportsMed Ltd. to Add Coverage for United Arab Emirates and Entire Gulf Cooperation Council Region

1. Lifeward expands distribution of AlterG in UAE and GCC. 2. CEO emphasizes the importance of growth in global reach. 3. SMP Ltd. has sold over 300 AlterG devices historically. 4. New demo zone launched in Dubai to showcase AlterG NEO+ system. 5. Lifeward’s focus is on innovative solutions for rehabilitation.

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Why Bullish?

Expanding distribution in key markets like the UAE could drive sales growth, akin to past strategic expansions that positively impacted market presence and revenue for similar companies. Increased market access often leads to higher product visibility and acceptance.

How important is it?

The announcement's implications for market expansion align closely with Lifeward's overall growth strategy, making it critical for stakeholder awareness and investor sentiment.

Why Long Term?

The distribution expansion positions Lifeward for sustained growth in the Middle East, following trends from other companies that have benefited from entering emerging markets over time.

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SMP Ltd.
MARLBOROUGH, Mass. and YOKNEAM ILLIT, Israel, Aug. 04, 2025 (GLOBE NEWSWIRE) -- Lifeward Ltd., (Nasdaq: LFWD) (“Lifeward” or the “Company”), a global leader in innovative medical technology to transform the lives of people with physical limitations or disabilities, today announced the expansion of its relationship with SportsMed Products Ltd. (“SMP Ltd.”) to include distribution of the AlterG product lines within the United Arab Emirates (“UAE”) as well as throughout the entire Gulf Cooperation Council (“GCC”) through their Dubai-based company SportsMed Performance Trading LLC. “Expanding our distribution capabilities into the UAE and the broader GCC is a critical step in driving the success and global reach of the AlterG product lines,” said Mark Grant, CEO of Lifeward Ltd. “We have great confidence in our long-standing partnership with SMP Ltd., whose strong history of performance with the AlterG and commitment to excellence make them the ideal partner to support this next phase of growth.” SMP Ltd. has been the exclusive AlterG dealer within the United Kingdom and Republic of Ireland since 2015, with the company originating from AlterG employees from 2010. They have already sold over 300 AlterG devices, and have a strong focus on providing bespoke training, servicing and maintenance to each customer. Operating as SportsMed Performance Trading LLC in the GCC, SportsMed has already launched a new demo zone in Dubai where customers can experience the latest AlterG NEO+ system. To learn more about SportsMed Performance Trading LLC, please visit www.sportsmed.ae To learn more about AlterG international distribution coverage, please visit https://alterg.com/international-distributors About Lifeward Lifeward designs, develops, and commercializes life-changing solutions that span the continuum of care in physical rehabilitation and recovery, delivering proven functional and health benefits in clinical settings as well as in the home and community. Our mission at Lifeward is to relentlessly drive innovation to change the lives of individuals with physical limitations or disabilities. We are committed to delivering groundbreaking solutions that empower individuals to do what they love. The Lifeward portfolio features innovative products including the ReWalk Exoskeleton, the AlterG Anti-Gravity System, the ReStore Exo-Suit, and the MyoCycle FES System. Founded in 2001, Lifeward has operations in the United States, Israel, and Germany. Lifeward®, ReWalk®, ReStore®, and Alter G® are registered trademarks of Lifeward Ltd. and/or its affiliates. Forward-Looking Statements In addition to historical information, this press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, Section 27A of the U.S. Securities Act of 1933, and Section 21E of the U.S. Securities Exchange Act of 1934. Such forward-looking statements may include projections regarding the Company's future performance and other statements that are not statements of historical fact and, in some cases, may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "future," "will," "should," "would," "seek" and similar terms or phrases. The forward-looking statements contained in this press release are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. Important factors that could cause the Company’s actual results to differ materially from those indicated in the forward-looking statements include, among others: the acceptance of the ReWalk 7 Personal Exoskeleton by healthcare professionals and patients; uncertainties associated with future clinical trials and the clinical development process, the product development process and FDA regulatory submission review and approval process; the Company's ability to have sufficient funds to meet certain future capital requirements, which could impair the Company's efforts to develop and commercialize existing and new products; the Company's ability to maintain and grow its reputation and the market acceptance of its products; the Company's ability to achieve reimbursement from third-party payors, including CMS, for its products; the Company's limited operating history and its ability to leverage its sales, marketing and training infrastructure; the Company's expectations as to its clinical research program and clinical results; the Company's expectations regarding future growth, including its ability to increase sales in its existing geographic markets and expand to new markets; the Company's ability to obtain certain components of its products from third-party suppliers and its continued access to its product manufacturers; the Company’s ability to navigate any difficulties associated with moving production of its AlterG Anti-Gravity Systems to a contract manufacturer; the Company's ability to improve its products and develop new products; the Company's compliance with medical device reporting regulations to report adverse events involving the Company's products, which could result in voluntary corrective actions or enforcement actions such as mandatory recalls, and the potential impact of such adverse events on the Company's ability to market and sell its products; the Company's ability to gain and maintain regulatory approvals; the Company's ability to maintain adequate protection of its intellectual property and to avoid violation of the intellectual property rights of others; the risk of a cybersecurity attack or breach of the Company's IT systems significantly disrupting its business operations; the Company's ability to use effectively the proceeds of its offerings of securities; and other factors discussed under the heading "Risk Factors" in the Company’s annual report on Form 10-K, as amended, for the year ended December 31, 2024 filed with the SEC and other documents subsequently filed with or furnished to the SEC. Any forward-looking statement made in this press release speaks only as of the date hereof. Factors or events that could cause the Company’s actual results to differ from the statements contained herein may emerge from time to time, and it is not possible for the Company to predict all of them. Except as required by law, the Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Lifeward Media Relations: Kathleen O’DonnellVice President, Marketing & New Business DevelopmentLifeward Ltd.E: media@golifeward.com Lifeward Investor Contact:Almog AdarVice President of FinanceLifeward Ltd.E: ir@golifeward.com

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