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Lifeway Foods Expands Distribution to San Diego Region Costco Wholesale Warehouse Locations with Kefir Variety Packs

1. Lifeway launches Kefir in 60 San Diego Costco locations. 2. The new product features convenient 8oz multipack boxes. 3. Emphasizes health benefits: protein and probiotics for gut health. 4. Partnership with Costco increases accessibility to Lifeway's products. 5. Lifeway recognized as a leading supplier of probiotic foods.

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Why Bullish?

A partnership with Costco significantly enhances brand visibility and sales potential. Historical examples include increased performance for brands expanding distribution with major retailers.

How important is it?

The launch in a major retailer like Costco is a critical strategic move. Positive consumer trends in health-focused foods can amplify LWAY's growth.

Why Short Term?

The Costco rollout can quickly drive sales and capture immediate market interest. Consumer demand for functional foods is rising, indicating potential short-term gains.

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Costco Members Can Now Enjoy Lifeway's Probiotic, Protein-Packed Kefir in Convenient 8oz Multi-Pack Boxes, /PRNewswire/ -- Lifeway Foods, Inc. (NASDAQ: LWAY) ("Lifeway" or "the Company"), a leading U.S. supplier of kefir and fermented probiotic products, is proud to announce the launch of its signature Lifeway Kefir in the San Diego Costco region, which includes parts of California, Arizona, Colorado, and New Mexico. The rollout will place Lifeway's cultured dairy beverages in 60 Costco Wholesale Warehouse locations, providing easy access for millions of Costco members across the region. Lifeway Kefir Peach and Strawberry Multipack Each Costco box will contain a 12-count variety pack of 8oz bottles of Lifeway Kefir, featuring fan-favorite strawberry and peach flavors. The boxes will be in refrigerated dairy and prominently display key health callouts, for protein and probiotics on the packaging. "We're thrilled to bring the probiotic power of Lifeway Kefir to even more families through our partnership with Costco in California," said Julie Smolyansky, CEO of Lifeway Foods. "Consumers today are more focused than ever on functional foods that support gut health, immunity and overall well-being. Our 8oz bottles are a perfect, convenient option for busy lifestyles –delicious, nutritious and easy to grab and go." Lifeway Kefir is a tart and tangy cultured dairy drink made from high-quality milk and live and active probiotic cultures. Each 8oz serving contains: 10g of complete protein 12 live & active probiotic cultures Lactose intolerance-friendly No artificial sweeteners or preservatives The new Costco multi-packs are ideal for families, lunchboxes, post-workout recovery and anyone looking to support digestive and immune health in a delicious way.This expansion into the San Diego Costco region marks another milestone in Lifeway's ongoing mission to make probiotic-rich foods more accessible nationwide. Visit Lifeway's website to find a Costco Wholesale Warehouse near you with the new Lifeway Kefir multipacks.About Lifeway Foods, Inc.Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.Derek Miller Vice President of Communications, Lifeway FoodsEmail: [email protected]Perceptual AdvisorsDan TarmanEmail: [email protected]General inquiries:Lifeway Foods, Inc.Phone: 847-967-1010Email: [email protected]SOURCE Lifeway Foods, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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