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Reuters
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Lilly launches Mounjaro pen in India priced at $160

1. Eli Lilly launched Mounjaro in India, enhancing market presence against Novo Nordisk. 2. The initial price of Mounjaro is set at nearly $160 for 2.5 mg.

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Why Bullish?

The introduction of Mounjaro increases competitiveness and revenue potential in the growing obesity treatment market. Historical launches of drugs like Ozempic show how a successful debut can drive substantial stock price increases.

How important is it?

Mounjaro's launch represents a significant strategic move for Eli Lilly, potentially boosting future revenues. This could impact Eli Lilly's competitive positioning relative to Novo Nordisk and attract investor interest.

Why Long Term?

The launch establishes a foothold in a lucrative and expanding market segment, indicating sustained revenue growth. Similar past launches have shown increased sales and company value over time.

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