1. Lisa Sequino appointed as President of Makeup Brand Cluster at EL. 2. She oversees the global growth of EL's makeup portfolio. 3. Sequino reports to Chief Brand Officer, Jane Hertzmark Hudis. 4. Position effective June 9, 2025, indicating future strategic changes.
The appointment signals EL's commitment to enhancing brand leadership amidst market competition, which can drive demand and strengthen brand management similar to past leadership changes that improved market performance.
Leadership changes, especially in strategic roles, can significantly influence company direction and performance, affecting investor sentiment and market perception of EL.
This leadership change is likely to take time to manifest in sales and brand strategy, as it may involve repositioning and restructuring the marketing approach of makeup brands in EL's portfolio.
NEW YORK--(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (NYSE: EL) heeft vandaag de benoeming aangekondigd van Lisa Sequino tot nieuwe President, Makeup Brand Cluster. Zij is verantwoordelijk voor de strategische richting en wereldwijde groei van make-up en houdt toezicht op de make-upportfolio van het bedrijf, waaronder M•A•C, Bobbi Brown, Too Faced, Smashbox en GLAMGLOW. Mw. Sequino rapporteert aan Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer en treedt in dienst per 9 juni 2025.
Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal, die als enige rechtsgeldig is.