1. LiveOne renews partnership with DAX for in-car audio ad opportunities. 2. 30% YoY increase in programmatic audio ad revenue projected for 2026. 3. DAX connects brands with over 108 million monthly audio listeners. 4. The extended partnership enhances advertising solutions for LiveOne's audience. 5. LiveOne's expansion in ad revenue may significantly boost overall growth.
FAQ
Why Bullish?
The renewal and expansion of the partnership with DAX could significantly boost ad revenue. Historical precedents, such as Spotify's growth with partnerships, suggest a positive market reaction.
How important is it?
The continued success and projected growth in ad revenues highlight LiveOne's growth trajectory. This strategic move positions LiveOne positively within the digital advertising market.
Why Short Term?
Immediate revenue growth from renewed contracts and increased ad opportunities will reflect quickly in sales. Previous announcements of similar partnerships have historically led to positive short-term stock movements.
LiveOne and DAX Renew Exclusive Partnership, Projecting 30% Increase in Audio Advertising Revenues
LOS ANGELES, Dec. 18, 2025 (GLOBE NEWSWIRE) -- LiveOne (NASDAQ: LVO), a leading creator-first music and entertainment platform, has announced the renewal of its partnership with DAX, a pioneering digital advertising platform owned by Global, the Media & Entertainment group. This exclusive agreement, first established in 2015, now includes new in-car audio opportunities aimed at leveraging the rise in connected vehicles and an increase in audio streaming by drivers. This strategic move is expected to enhance advertisers' ability to reach engaged audiences during key moments throughout the day.
Significance of the Partnership Renewal
Bradley Konkol, Head of Product and Engineering at LiveOne, expressed enthusiasm for the extended partnership, highlighting DAX's pivotal role in optimizing advertising opportunities. He stated, “DAX US has been instrumental in helping us maximize advertising opportunities while delivering exceptional value to our music-loving audience. We expect to see considerable growth in the programmatic audio market next year, with a projected 30% year-over-year increase in programmatic audio ad revenue for 2026.”
Innovative Advertising Solutions for Engaged Audiences
Brian Conlan, President of DAX United States, also shared his excitement about the renewed collaboration. He stated, “This renewed and expanded collaboration allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences.” With LiveOne's extensive user base, advertisers can effectively reach targeted customers eager to engage with brands aligned with their lifestyle.
DAX's Robust Reach in Digital Advertising
DAX is recognized as a leading digital advertising exchange within the United States. The platform enables brands to connect with over 108 million monthly listeners and approximately 40 million unique listeners across music streaming, radio, podcasts, and mobile gaming. This expansive reach offers advertisers impactful formats and precise targeting capabilities, further solidifying DAX's role in the digital advertising landscape.
About LiveOne and Its Expansive Ecosystem
LiveOne (NASDAQ: LVO), headquartered in Los Angeles, is an award-winning platform focused on music, entertainment, and technology. It aims to provide premium experiences through memberships and events, both live and virtual. Its broad portfolio includes subsidiaries such as Slacker, PodcastOne (NASDAQ: PODC), and LiveXLive, among others. LiveOne’s services are accessible across multiple platforms, including iOS, Android, Roku, and Spotify.
About DAX United States
DAX US, an innovative digital advertising exchange, connects brands with vast audiences across various channels. Launched in the UK in 2014 and in the US in 2017, DAX has quickly positioned itself as a key player in the advertising industry, backed by Global, Europe's largest audio and outdoor company.
Forward-Looking Statements
Investors should take note that all statements beyond historical facts are considered “forward-looking statements.” Actual results may differ significantly due to various risks and uncertainties, which are detailed in LiveOne's filings with the U.S. Securities and Exchange Commission. These filings can provide further insights into potential impacts on revenue and performance related to this partnership and other strategic initiatives.