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LiveWire® Announces the Twist & Go Promotion and New Features Update for S2 Electric Motorcycles

1. LiveWire promotes S2 lineup with significant pricing incentives until October 2025. 2. New software update adds Reverse and Roll-Forward Regen features for all S2 models. 3. Initiatives aim to increase accessibility and enhance riding experience for customers. 4. Focus on electrification may attract new riders to LiveWire's motorcycles. 5. The company's solutions are explicitly designed to lead the transformation of motorcycling.

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FAQ

Why Bullish?

The pricing incentives and new features can boost sales and attract more customers. Historical data shows significant sales increases following similar promotions in the EV sector.

How important is it?

Significant pricing strategies and enhancements can have a direct impact on customer acquisition and revenue. If effectively marketed, this could enhance brand positioning in the competitive EV market.

Why Short Term?

Sales boost expected during the promotional period, particularly as consumer interest in electric vehicles grows. Past promotions typically see short-term spikes in sales.

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LiveWire accelerates accessibility and innovation with major pricing incentives for a limited time and expanded rider-focused features.

LiveWire Group, Inc., a leader in the electric motorcycle industry, announced two strategic initiatives aimed at expanding customer accessibility and enhancing the riding experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250827305175/en/

LiveWire Twist & Go Promo

LiveWire Twist & Go Promo

The first is the global Twist & Go Promotion, offering significant incentives across the entire S2 lineup, which starts August 28 and ends October 31, 2025. The second is a software update that introduces two new features, Reverse, and Roll-Forward Regenerative Braking, available for all S2 models, free of charge.

Twist & Go Promotion: Unprecedented Value on S2 Motorcycles

LiveWire's Twist & Go Promotion delivers substantial limited time incentives that make it easier than ever for riders to experience the power, performance, and innovation of LiveWire's electric motorcycles. From August 28 through October 31, 2025 (subject to available inventory), customers can take advantage of significant incentives across the entire S2 line-up.

  • S2 Del Mar™

    Starting at $9,999
  • S2 Mulholland™

    Starting at $10,999
  • S2 Alpinista™

    Starting at $11,999

Two New Features: Reverse and Roll-Forward Regen

LiveWire also announced a software update for all S2 motorcycles, introducing two highly requested features:

  • Reverse: Controlled backward propulsion for easier maneuvering
  • Roll-Forward Regenerative Braking: Enables full regenerative braking by rolling the throttle forward

This update is available now for all S2 motorcycles in North America, with plans to expand to European markets in late Q4.

A Leading Vision for Growing Ridership

Together, these initiatives underscore LiveWire's mission to lead the transformation of motorcycling and grow the sport through electrification, rider-focused features, and expanded access. With reduced pricing for a limited time on all S2 motorcycles, whether you're a new rider entering the sport or a seasoned motorcyclist looking for cutting-edge performance, LiveWire is making it easier than ever to join the electric revolution.

To learn more, visit:

About LiveWire

LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire's majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling.

www.livewire.com

*Please find complete terms and conditions for the Twist & Go promotion, at LVWR.co/incentives

Chris Corona

christopher.corona@livewire.com

Media, Images, & Video

www.livewire.com/media

media@livewire.com

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