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LiveWire® S2 Electric Motorcycles Now Available for Training at Bartels' Harley-Davidson® Riding Academy in Marina del Rey

1. LiveWire partners with Bartels' Harley-Davidson for rider training on electric S2 motorcycles. 2. This initiative highlights the growth of electric motorcycle education and adoption.

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Why Bullish?

This partnership could enhance market presence and brand visibility for LVWR, similar to past collaborations that positively impacted electric vehicle stocks.

How important is it?

The initiative suggests a growing consumer base and interest in electric motorcycles, potentially affecting LVWR's market share positively.

Why Long Term?

As certification programs expand, it could lead to increased sales and brand loyalty over time, as seen with established training programs boosting manufacturer sales.

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MILWAUKEE--(BUSINESS WIRE)--LiveWire Group, Inc. (“LiveWire”), a leader in the electric motorcycle industry, today announced a major step forward in rider education: Bartels' Harley-Davidson® Riding Academy in Marina del Rey has become the first new rider program in the United States to offer certified training on LiveWire's all-electric S2 motorcycles. Students now learn to ride on the S2 Mulholland™ and the S2 Alpinista™, both of which have been specially outfitted for motorcycle training.

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