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Lovesac and Habitat for Humanity Partner to Bring Total Comfort to Communities Nationwide

1. Lovesac partners with Habitat for Humanity to boost affordable, sustainable housing. Partnership emphasizes community support. 2. Donated over $600K in products; pledges additional $150K for disaster relief. Supports wildfire and hurricane recovery. 3. Nearly 2,000 employees participate in Habitat Build Days. Initiative reinforces community strength and brand goodwill.

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Why Bullish?

The partnership enhances Lovesac’s community image and reinforces its sustainability credentials. Similar CSR initiatives have historically improved customer loyalty and long-term brand value.

How important is it?

The news is positive and aligns with Lovesac’s values, but the direct financial impact may be moderate. It is likely to boost brand equity over the long run.

Why Long Term?

The benefits of improved brand reputation and customer loyalty typically materialize over time. Past examples show sustained CSR efforts contributing to gradual revenue growth.

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Rooted in a shared commitment to sustainability and community, the partnership combines product donations, hands-on volunteer efforts, and innovative furniture solutions to help families create stable, comfortable homes  , /PRNewswire/ -- The Lovesac Company, the technology driven company that designs, manufactures, and sells unique, high-quality furniture derived through its proprietary "Designed for Life" approach, is proud to announce a partnership with Habitat for Humanity, the global housing nonprofit organization dedicated to building strength, stability, and self-reliance through shelter. Together, the two organizations aim to make a lasting impact on families by providing sustainable comfort solutions for their homes at an accessible price point.   Lovesac and Habitat for Humanity Partner to Bring Total Comfort to Communities Nationwide To date, and prior to penning this collaboration, Lovesac has proudly donated more than $600,000 worth of Sactionals and Sacs to Habitat, supporting affordable housing projects and creating change in communities nationwide. These contributions are sold through Habitat's 900+ ReStores. Habitat ReStores are independently owned home improvement stores operated by local Habitat organizations, where items are sold at a discounted rate and help fund local housing initiatives. This year, Lovesac is committing to donating a minimum of $150,000 in products, furthering its dedication to sustainability and community support. To kick the partnership off, both Habitat for Humanity and Lovesac are working together to provide relief in disaster impacted communities, including North Carolina following Hurricane Helene, and Los Angeles in response to the recent wildfires. Lovesac has pledged to donate more than $400,000 in product to Habitat ReStores located in Los Angeles and in North Carolina to support long-term disaster recovery efforts. Lovesac's nearly 2,000 employees will also embrace the partnership through active participation in select Volunteer Build Days throughout the year, helping construct and refurbish homes alongside local Habitat affiliates. Lovesac showrooms will further enhance these efforts by collaborating with local Habitat ReStores through donations and volunteer opportunities, deepening their impact within the communities they serve."At Lovesac, we are rooted in sustainability and comfort for all, and we are proud to partner with Habitat for Humanity to transform the communities we serve through the power of safe, stable homes," said Shawn Nelson, Lovesac Founder and CEO. "By combining our premium, Designed for Life furniture with Habitat's dedication to building affordable shelter, we are creating spaces where families can not only live but truly thrive. This is incredibly important this year in communities impacted by natural disasters, and we're so grateful for this partnership that helps us actionize our commitment to making a tangible difference in the lives of our customers and communities." Lovesac's Designed for Life (DFL) philosophy drives a commitment to bringing sustainability and Total Comfort to all homes. The brand has consistently prioritized making product donations to regional Habitat ReStores following photoshoots and events—extending the life of these items in a way that aligns with their mission to create meaningful impact beyond their original use.  "We are thrilled to embark on this new level of partnership with Lovesac," said Charlita Stephens-Walker, vice president of corporate partnerships and cause marketing at Habitat for Humanity International. "Their generous donation of Sactionals and Sacs support the goal of our ReStores to help improve the surrounding communities and provide an opportunity for more families to create homes where they feel safe and secure."For more information about Lovesac's contributions to Habitat for Humanity or to explore ways to get involved, visit https://www.lovesac.com/habitat-for-humanity.About The Lovesac Company  Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, including the innovative Reclining Seat available for all Sactionals configurations, premium foam beanbag chairs called Sacs, the versatile PillowSac Accent Chair, and more. These customizable solutions are complemented by AnyTable™, a multi-functional storage table solution for the home. Invisible, immersive surround sound via StealthTech Sound + Charge is offered through the Sactionals platform across nearly all Sactionals configurations, creating a seamlessly integrated entertainment experience without compromising on comfort and style. As a recipient of Repreve's 7th Annual Champions of Sustainability Award, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility patents. Products are marketed and sold primarily online directly at www.lovesac.com/, supported by direct-to-consumer touch points in the form of our own showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, DESIGNED FOR LIFE, DFL, SACTIONALS, SAC, STEALTHTECH, and TOTAL COMFORT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.Contact Lovesac:KWT Global[email protected]SOURCE The Lovesac Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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