Lowe's Relaunches Pro Loyalty Program, Simplifying Its Value Offering Under "MyLowe's Rewards"
1. Lowe's launched MyLowe's Pro Rewards for professional customers. 2. Members earn points from the first dollar spent, redeemable for rewards. 3. Program includes access to exclusive deals and volume discounts. 4. Enhanced loyalty program aims to attract and retain professional customers. 5. Lowe's fiscal 2023 sales exceeded $86 billion, indicating strong market position.