StockNews.AI
EIX
StockNews.AI
126 days

Lowey Dannenberg Investigates Consumer Profiling by Data Brokers – Three Lawsuits Filed Against Adobe, Yahoo & Trade Desk

1. Data brokers could be profiting from consumer data without consent. 2. Lowey Dannenberg is investigating multiple companies over privacy violations. 3. Existing lawsuits target companies for unauthorized data profiling practices. 4. Consumers remain largely unaware of tracking across various devices. 5. Data privacy investigations could lead to greater regulatory scrutiny.

3m saved
Insight
Article

FAQ

Why Bearish?

EIX could face potential compliance costs and reputational damage if involved in data privacy issues. Historical examples include severe penalties for companies failing to protect consumer data.

How important is it?

The investigation could indirectly impact EIX if involved in data practices or if industry-wide changes increase compliance costs.

Why Long Term?

Legal challenges and evolving regulatory frameworks in data privacy may persist, impacting EIX’s operational expenses over time.

Related Companies

TDKADBEYHOO
NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Lowey Dannenberg, P.C.’s Data Privacy Team is investigating claims that data brokers and identity solution providers may be profiling consumers without consent or meaningful disclosures. Investigation Details Many consumers are unaware that certain data brokers and identity solution providers quietly track them across their computers, smartphones, tablets, and even smart TVs. Some of these companies use this data to create hyper-specific identity profiles used to facilitate targeted advertising without consumers’ knowledge or consent. Lowey’s Data Privacy Team is currently investigating companies engaged in these types of practices. You can find more information about this investigation here. Existing Cases Lowey Dannenberg, P.C. has filed lawsuits against three companies alleging they created or used consumer identity profiles without consent: Turner v. The Trade Desk, Inc., 4:25-CV-03136 (N.D. Cal.)Rapak v. Adobe, Inc., 5:25-CV-03032 (N.D. Cal.)Baker v. Yahoo, Inc., 1:25-CV-02797 (S.D.N.Y.) Contact Us If you believe your personal data has been collected without your consent, or if you want to participate in one of our existing cases, please contact us at 914-733-7266 or privacy@lowey.com. You can also fill out our form here. About Lowey Dannenberg, P.C. Lowey Dannenberg, P.C. is a national class action law firm with offices in New York and Pennsylvania. Lowey Dannenberg attorneys routinely litigate complex data breach and privacy class actions, as well as antitrust, commodities, and securities matters. ATTORNEY ADVERTISING. This press release may be considered Attorney Advertising in some jurisdictions.

Related News