LPL Financial Welcomes Rand, Williams & Associates, LLC
On January 8, 2026, LPL Financial Holdings, Inc. (Nasdaq: LPLA) announced that the financial advisory firm Rand, Williams & Associates, LLC, led by seasoned advisors Spencer W. Rand, CFP®, and Michael J. Williams, CFP®, has joined its broker-dealer and Registered Investment Advisor (RIA) platform. The firm, which manages approximately $260 million in advisory, brokerage, and retirement plan assets, made the transition from Osaic in pursuit of enhanced client service through advanced technology.
Experienced Advisors with a Rich History
Rand and Williams, both hailing from Monterey on California's Central Coast, bring over 20 years of experience in the financial advisory sector. Their partnership dates back to 2012, and they continue the legacy of Spencer’s father, William Rand, who founded the firm 40 years ago. Initially serving educators, non-profits, and airline industry professionals, the firm now caters to multiple generations of high-net-worth clients.
Prior to entering the financial advisory field, Williams spent a decade in the technology industry, contributing valuable insights that enhance their clients' experiences. Rand, as a second-generation advisor, emphasizes a holistic approach to financial planning.
“We take the time to understand each client’s perspective on money—their values, frustrations, and how their beliefs around finances originated,” said Rand, reflecting the firm’s commitment to client-centric financial education.
Why Choose LPL Financial?
Rand, Williams, and their associate Holly Hidaka sought a firm that could provide flexibility and cutting-edge technology. The decision to join LPL Financial was made after a thorough evaluation of potential partners. “When considering a change, LPL and Commonwealth were our top contenders. When they came together, we realized we would be making a good decision by moving to LPL,” explained Williams.
Both Rand and Williams highlighted LPL’s efficiency, focus on advisor feedback, and prioritization of technology as key factors in their choice. “Their thoughtful approach to technology gives us the tools we need to serve our clients better,” added Williams. Rand emphasized their goal of spending more time with clients, a goal they believe LPL will help facilitate.
Welcome from LPL Financial
Scott Posner, managing director of business development at LPL, welcomed the new firm with enthusiasm: “As a leading wealth management firm, LPL is committed to delivering innovative technology and comprehensive business solutions to help advisors differentiate their practices and increase value for their clients. We look forward to supporting Rand, Williams & Associates, LLC as they embark on this new chapter.”
About LPL Financial (LPLA)
LPL Financial Holdings Inc. (Nasdaq: LPLA) stands as one of the fastest growing wealth management firms in the U.S., serving over 32,000 financial advisors and approximately 1,100 financial institutions. The firm is known for its commitment to supporting advisory practices, with around $2.3 trillion in brokerage and advisory assets managed on behalf of nearly 8 million Americans.
Offering various advisor affiliation models, investment solutions, fintech tools, and practice management services, LPL provides the flexibility that advisors and institutions need to thrive in a competitive landscape. For more information about LPL Financial, visit www.lpl.com.