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Lululemon Sues Costco Over 'Confusingly Similar' Apparel Products

1. Lululemon is suing Costco for trademark infringement on apparel designs. 2. The lawsuit mentions six products deemed confusingly similar to Lululemon's offerings. 3. Lululemon claims Costco profits from unauthorized, knockoff apparel. 4. The lawsuit seeks damages for sales lost due to Costco's products. 5. Neither Lululemon nor Costco's stock has reacted negatively yet.

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FAQ

Why Neutral?

The lawsuit's impact on sales is uncertain. Historical cases show mixed reactions.

How important is it?

The lawsuit could impact brand reputation and sales, but current stocks remain resilient.

Why Short Term?

Legal proceedings may influence immediate market sentiment, but outcomes are uncertain.

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