1. Lyft's Round Up & Donate has raised over $42 million for nonprofits. 2. Partnership with Change enhances Lyft's donation program efficiency and reach. 3. New nonprofits joined the program, increasing rider support opportunities. 4. Change streamlines donation processes, allowing Lyft to expand its social impact. 5. Lyft aims to empower users through charitable giving initiatives.
This partnership enhances Lyft's brand image and potentially attracts socially conscious riders, similar to initiatives by other companies like Starbucks, which positively impacted their stock amidst growing consumer preference for corporate social responsibility.
As Lyft pushes forward with impactful social programs, it aligns itself with growing consumer expectations, which can differentiate it within competitive rideshare markets, potentially increasing investor confidence.
Sustained engagement through the Round Up & Donate program can cultivate customer loyalty and long-term revenue generation, echoing the outcomes seen in companies with successful philanthropy-driven campaigns.
The program has already raised over $42 million for nonprofits
SAN FRANCISCO, Oct. 8, 2025 /PRNewswire/ -- Lyft, Inc. (NASDAQ:LYFT) has selected Change, the leading donation technology platform, to power its Round Up & Donate program.
Since launching in 2017, Lyft riders have donated more than $42 million to nonprofits through Round Up & Donate, supporting organizations such as Goodwill, Welcome.US, the Human Rights Campaign, and the YMCA. The program, part of the broader LyftUp initiative, gives riders the option to round their fares to the nearest dollar and donate the difference to nonprofit partners.
Change automates nonprofit eligibility checks, manages payment timelines, and streamlines reporting, freeing Lyft's social impact team to focus on growing partnerships and rider engagement.
"We are proud of the progress of our Round Up & Donate program. Working with Change allows us to confidently expand Round Up & Donate and deliver even greater impact," said Celia Moreno, Sr. Social Impact Manager at Lyft.
On September 30, Lyft welcomed five new nonprofits into the Round Up & Donate program, giving riders even more opportunities to support causes they care about with every trip.
"Lyft is a pioneer in everyday giving, and we're proud to support them as Round Up & Donate scales to reach even more nonprofits," said Amar Shah, Co-Founder of Change. "This is exactly what Change was built to do: help companies launch, expand, and maintain charitable giving programs with confidence."
About Change
Change is a technology platform that enables companies to launch and manage compliant charitable giving programs at scale. Through its Donations API, compliance dashboard, and nonprofit verification tools, Change powers donation experiences such as round-ups, sweepstakes, and percentage-of-purchase campaigns. Change helps companies meet state compliance requirements, including commercial co-venture agreements, charitable fundraising platform regulations, and nonprofit registration renewals, ensuring that every donation is delivered with accuracy and transparency.
About Lyft (NASDAQ:LYFT)
Whether it's an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. Founded in 2012, Lyft has grown into a global mobility platform offering a mix of rideshare, taxis, private hire vehicles, car sharing, bikes, and scooters across 4 continents and nearly 1,000 cities. Millions of drivers have chosen to earn on billions of rides - helping to create a more connected world, with transportation options for everyone. As part of its LyftUp social impact initiative, Lyft supports communities by expanding access to affordable, reliable transportation and by empowering riders to give back through programs like Round Up & Donate. Learn more at lyft.com/donate.
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SOURCE Change