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M&T Bank Selects Amperity to Accelerate Customer Data Strategy

1. M&T Bank partners with Amperity for customer data unification. 2. This enhances personalized banking experiences and customer profiling.

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Why Bullish?

The collaboration might improve customer retention and acquisition, as seen with other banks who integrated similar platforms. For example, BBVA's adoption of advanced data analytics led to a significant increase in customer engagement and satisfaction.

How important is it?

This strategic move aligns with trends towards enhanced data analytics in banking, critical for competitive advantage.

Why Long Term?

Building comprehensive customer profiles can take time but is essential for sustained customer relationships and increased revenue; similar projects in the industry have historically taken 12-18 months to fully realize benefits.

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SEATTLE--(BUSINESS WIRE)-- #AdTech--Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its platform to unify customer data across the bank's operations. This collaboration will enable M&T Bank, a leading full-service financial institution, to build more comprehensive customer profiles and deliver more personalized banking experiences. The relationship between M&T Bank and Amperity represents a significant advancement in the bank's customer data capabilities. With Am.

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