1. Macy's celebrates I.N.C.'s 40th anniversary with a new fall collection. 2. Christian Siriano appointed as creative director for the I.N.C. collection. 3. The collection features over 600 apparel items priced from $39.50 to $299.50. 4. Siriano's exclusives, including unique blazers, will be auctioned for charity. 5. Campaign highlights individuality with Siriano and diverse models.
Macy's collaboration with a prominent designer like Siriano can enhance brand visibility. Historical examples show that successful product launches can positively affect stock prices.
The partnership with Siriano aligns with current fashion trends that focus on individuality, likely attracting new customers.
Immediate consumer response to the collection can drive sales and stock performance. Trends show that new collections often stimulate short-term sales spikes.
Siriano tapped as Creative Director and Curator of I.N.C's fall collection, which honors the brand's legacy as a fashion and trend authority
Macy's is celebrating I.N.C.'s 40th anniversary, a moment that underscores the ready-to-wear brand's legacy in fashion and trend. To mark this occasion, Macy's partnered with award-winning Council of Fashion Designers of America (CFDA) designer, Christian Siriano, as Creative Director and Curator of its fall fashion collection. The collection celebrates decades of glamour, confidence and fashion authority, honoring the brand's heritage while looking to its bright future. I.N.C. offers statement fashion trends, versatile wardrobe essentials and the best accessories of the season. The collection is now available on Macys.com, the Macy's mobile app and in Macy's stores nationwide.
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Christian Siriano named Creative Director and Curator of I.N.C.'s fall collection, honoring the brand's legacy as a fashion and trend authority
"For 40 years, I.N.C. has been a cornerstone of Macy's private brand portfolio, delivering the latest fashion designed to inspire and empower women," said Emily Erusha-Hilleque, SVP of Private Brand, Design, and Trend at Macy's. "To celebrate this milestone, we partnered with Christian, a true visionary whose designs celebrate individuality, inclusivity and bold expression. As we honor I.N.C.'s heritage, we are excited for our customers to experience this collection that celebrates fabulous style, trend and embraces the next chapter for the brand."
Siriano has established himself as a tour de force in the fashion world since launching his eponymous collection in 2008, following his studies in London under Vivienne Westwood and Alexander McQueen. Siriano's designs have been worn by today's biggest names including Dr. Jill Biden, Michelle Obama, Kamala Harris, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Whoopi Goldberg, Julia Roberts, Jennifer Coolidge and more.
"Collaborating with Macy's to celebrate 40 years of I.N.C. has been such a meaningful project," said Siriano. "I.N.C. has played an iconic role in shaping fashion, and this collection is meant to honor that incredible legacy while also reimagining what modern, confident style can look like today. For me, it's about curating pieces that empower individuality and bring joy to getting dressed."
Capturing the spirit of this collaboration, Siriano designed an exclusive original artwork to be featured on limited-edition t-shirts, which are now available for purchase online and in select Macy's stores. In celebration of 40 years of I.N.C., Siriano took 40 signature black blazers from the new collection, transforming each with his distinctive touch to create one-of-a-kind pieces that embody I.N.C.'s statement-making style. In addition, he created a unique couture dress which will be unveiled during New York Fashion Week (NYFW). Both the blazers and the couture dress will be auctioned in September with proceeds going to charity.
Siriano also stars in I.N.C.'s fall campaign alongside a dynamic group of models, including Candice Huffine, Daiane Sodré and Martha Hunt, who were selected for their individuality, presence and connection to the brand. Photographed by Alexi Lubomirski, the campaign will come to life across digital platforms, social media and select stores nationwide. Macy's iconic Herald Square windows will also feature the collection and the one-of-a-kind blazers. Siriano will present his spring 2026 collection during NYFW on September 12. The show is sponsored by Macy's and will be staged at the Herald Square flagship in New York City.
The I.N.C. fall collection features more than 600 apparel and accessories SKUs, priced from $39.50 to $299.50. The collection offers sizes from XS to XXL and 0 to 16.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We're guided by our social commitment—to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
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Julissa Bonfante / Erin Dougherty
communications@macys.com