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Macy's Inc. Names Barbie Cameron Chief Stores Officer of Macy's

1. Macy's appointed Barbie Cameron as Chief Stores Officer effective February 16. 2. She aims to modernize store operations and enhance customer experience. 3. Cameron has 37 years of retail experience, driving company strategy forward. 4. Her leadership focuses on improving the shopping environment and colleague experience.

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Why Bullish?

Leadership changes often indicate strategic shifts. Past improvements under new leaders have boosted stock performance.

How important is it?

A new leadership role can significantly impact operational efficiency and future company strategy.

Why Long Term?

The focus on modernization suggests gradual improvements over time, potentially enhancing profitability.

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February 07, 2025 04:05 PM Eastern Standard Time NEW YORK--(BUSINESS WIRE)--Macy’s Inc. (NYSE: M) today announced that Barbie Cameron has been appointed Chief Stores Officer of Macy’s, effective February 16. Barbie most recently served as the senior vice president and regional director of stores, East Region and had been the interim Chief Stores Officer since August. She reports to Adrian Mitchell, Chief Operating Officer and Chief Financial Officer, Macy’s, Inc. In this role, Barbie leads the store operations across Macy’s nameplate, from flagships to small format stores and its call center operations. Barbie will spearhead initiatives to modernize Macy’s, improve the shopping environment and elevate the customer and colleague experience, as outlined in the company’s Bold New Chapter strategy, Macy’s, Inc.’s three-year plan designed to achieve sustainable profitable growth. “Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s. I am confident that her deep understanding of our customer will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernizing Macy’s for today’s consumer. I look forward to continuing to work closely with Barbie and our talented team of Store leaders and colleagues,” said Mitchell. Barbie started her career at Macy’s as a sales manager and quickly advanced to store manager. She has held numerous leadership positions across Macy’s, including roles in merchandising execution and buying. In 2020, she was named senior vice president and regional director, East Region. Her strong business leadership and talent development skills helped navigate the organization during a constantly evolving retail landscape. About Macy’s, Inc. Macy’s, Inc. (NYSE: M) is a trusted source for quality brands through our iconic nameplates – Macy’s, Bloomingdale’s and Bluemercury. Headquartered in New York City, our comprehensive digital and nationwide footprint empowers us to deliver a seamless shopping experience for our customers. For more information, visit macysinc.com.

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