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Major Beauty Supply Distributor Launches HawkSearch to Power Product Discovery

1. Bridgeline Digital's HawkSearch enhances beauty distributor's eCommerce experience. 2. The solution aims to improve product discovery and customer engagement.

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FAQ

Why Bullish?

The implementation of HawkSearch suggests increased revenue potential for BLIN. Similar previous announcements led to positive market responses in tech-oriented stocks.

How important is it?

This development demonstrates BLIN's innovation and market relevance in AI, directly affecting investor sentiment.

Why Short Term?

Initial sales growth is likely as distributors adopt AI technologies. Trends in eCommerce may boost short-term engagement and revenue for BLIN.

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AI-Powered Search Improves Customer Experience and Streamlines eCommerce Operations  WOBURN, MASSACHUSETTS / ACCESS Newswire / March 20, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major beauty supply distributor has launched its HawkSearch product on its eCommerce site to optimize product discovery and customer engagement with AI-driven search. With a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision.

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