1. MakeMyTrip launches a Multilingual GenAI Trip Planning Assistant. 2. This innovation could enhance user engagement and boost bookings.
The launch of an AI-driven product can improve customer satisfaction and sales. Historical trends show tech innovations often lead to increased stock values.
The introduction of AI could position MMYT as a market leader in travel tech. Increased bookings from this tool can significantly drive revenue.
Initial customer response will likely manifest in the near term, affecting booking rates. Recent tech launch impacts have shown rapid feedback loops for interactive tools.