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Marimekko and Crocs announce limited-edition collaboration collection – optimistic and playful collaboration products hit stores just in time for spring

1. Crocs partners with Marimekko for a limited-edition collaboration collection. 2. The collection features iconic Marimekko prints on various Crocs styles. 3. Collaboration launches on April 23, 2025, increasing brand awareness. 4. Licensing income from the collaboration will benefit Marimekko's revenue. 5. Partnership emphasizes shared values of bold expression and individuality.

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FAQ

Why Bullish?

The collaboration with Marimekko enhances brand visibility and could drive sales.

How important is it?

The collaboration directly affects Crocs' product offerings, aligning with trends in consumer demand.

Why Short Term?

The collection's immediate launch may provide a quick boost in sales revenue.

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MARMKNKEADIDAS
April 02, 2025 01:30 ET  | Source: Marimekko Corporation Marimekko Corporation, Press release, 2 April 2025 at 8.30 a.m. EEST Marimekko and Crocs announce limited-edition collaboration collection – optimistic and playful collaboration products hit stores just in time for spring Leading Finnish lifestyle design house Marimekko and global footwear brand Crocs are launching a limited-edition collaboration collection inspired by the optimism and sense of playfulness at the core of both brands. The Marimekko x Crocs collection combines Marimekko’s world-renowned art of printmaking with the innovative casual footwear that Crocs is globally known for. The collection marks the first collaboration between the two brands. The Marimekko x Crocs collection will feature Marimekko’s iconic Unikko print in different scales and colorways on multiple Crocs footwear styles, from Classic Clogs to Platform Clogs, for both adults and children. Unikko is a visually stunning abstraction of a flower, a powerful emblem of joy and creativity designed by Maija Isola in 1964. To complement the footwear, the collaboration collection will also include matching everyday accessories such as socks, the first-ever Crocs printed tote as well as a Marimekko x Crocs 5-pack of Jibbitz™ charms for fun and floral personalization. “The Marimekko x Crocs collaboration celebrates the positive energy and playfulness of both brands through beautiful and functional designs bringing together Marimekko’s iconic Unikko print and Crocs’ innovative footwear. Our lifelong mission at Marimekko is to bring joy to people’s everyday lives, and we are confident that this collection will bring that to many,” says Rebekka Bay, Creative Director, Marimekko. "Our partnership with Marimekko highlights the shared values that define both of our brands – bold self-expression, unwavering authenticity, and unapologetic individuality,” said Matias Infante, Vice President of Global Marketing, Crocs. “Together, we embrace the power of personalization, creating a space where comfort meets confidence, and where each person is empowered to express their truest selves without compromise."  The Marimekko x Crocs limited-edition collection will be available on crocs.com, at select Crocs stores and wholesale locations worldwide from 23 April 2025 onwards. Limited-edition brand collaborations increase Marimekko’s international brand awareness and this way support Marimekko’s international growth strategy. In addition, brand collaboration collections typically generate licensing income to Marimekko. Licensing income from the collaboration with Crocs has been recognized as revenue for Marimekko in North America in the first quarter of 2024. Download photos Read more: http://marimekko.com/marimekko-x-crocs Further information: Liisa MyllymäkiTel. +358 406309779liisa.myllymaki@marimekko.com About Marimekko Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com and follow both Crocs and HEYDUDE on their social platforms.

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