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MARK & GRAHAM LAUNCHES COLLABORATION WITH SANDERSON

1. Mark & Graham launches a new collaboration with Sanderson. 2. Collection features Sanderson’s historical floral prints in various products. 3. Mark & Graham is known for personalized high-quality home products. 4. Sanderson has a historic connection with the Royal Residences since 1924. 5. The collaboration emphasizes timeless design and craftsmanship.

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Why Bullish?

This collaboration enhances WSM's brand portfolio, potentially increasing customer interest as seen with successful past partnerships.

How important is it?

The article reflects positively on WSM's growth strategy through collaborations, indicating potential positive market response.

Why Long Term?

The introduction of new products could drive sustained sales growth over time, similar to other successful collaborations.

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WSMSANDMKG
SAN FRANCISCO--(BUSINESS WIRE)--Mark & Graham, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with the iconic fabric and wallpaper house, Sanderson. The new Sanderson for Mark & Graham collaboration celebrates Sanderson’s quintessentially English floral prints and reimagines them for a collection of products ranging from decorative accessories and handbags to jewelry boxes and pet essentials that are all available for Mark & Graham’s signature personalization. Founded in 1860, Sanderson has become one of the most renowned interior design and decorating brands worldwide. Since 1924, the English design house has held a Royal Warrant for supplying fabrics, paint, and wallcoverings to the Royal Residences. With its rich history in textiles and wallpapers, Sanderson is highly regarded for their expansive archive dating back to the 19th century. The Mark & Graham design team partnered with Sanderson to select six distinct fabrics from Sanderson’s archives to create the collection. Fans of Sanderson’s archival print and patterns will appreciate the collection’s use of botanical prints, including the Rose & Peony which dates back to 1914 as well as the popular Hollyhocks block print design and the inky Tattershall print. "At Mark & Graham, we collaborate with partners that share our passion for timeless design and exceptional craftsmanship,” said Kate Lesher, Mark & Graham Senior Vice President. “The Sanderson for Mark & Graham collection combines exquisite patterns and rich history, with our love for both elegant and classic personalization.” “It was such a pleasure to dive into our archive for this collection, bringing feminine florals and chintzes to these pieces in colorways that take a fresh perspective on iconic Sanderson designs. Treasures from our archive have become pieces to cherish and treasure at home,” Claire Vallis, Sanderson Design Director. For more information on Sanderson for Mark & Graham, please visit: markandgraham.com/sanderson. Follow along on social @markandgraham and @sanderson1860 for styling tips and inspiration. ABOUT MARK & GRAHAM Established in 2012, Mark & Graham is a leading monogramming lifestyle brand that offers personalized products and custom gifts. The San Francisco-based retailer is known for high quality collections, ranging from home décor to handbags, that can be personalized with more than 100 exclusive monograms. The digitally native brand offers its products exclusively at markandgraham.com, which features inspiring gift guides and a cutting-edge personalization preview experience. Mark & Graham is a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led sustainable home retailer, and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands. ABOUT SANDERSON Founded in 1860 by Arthur Sanderson, Sanderson began as a business importing luxury French paper hangings to Britain and evolved to become one of the most renowned interior design and decorating brands worldwide. Since 1924, Sanderson has held a Royal Warrant for supplying fabrics, paint, and wallcoverings to the Royal Residences. From importing to establishing printing works and acquiring businesses, Sanderson’s illustrious history cements it as the founding brand at Sanderson Design Group, continuing the legacy laid out by Arthur Sanderson. A pioneer in acquisitions, including the procurement of Morris & Co. in 1940 and a producer of beautiful designs, Sanderson paves the way for a future that continues to push the boundaries of heritage design. Its treasured archive houses a vast collection of fabrics, wallpapers and printing blocks dating back to the 19th century, encapsulating its impressive history and providing a reference point for its design studio today. Known for its exceptional quality, timelessness and quintessentially English style, Sanderson, the home of iconic florals and illustrative botanicals, offers beautifully crafted fabrics, trimmings and wallcoverings for all. Layered in nostalgia, the brand continuously looks back to move forward with exceptional designs that captivate a discerning global audience. WSM-PR

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