Mark Zuckerberg once suggested spinning out Instgram as a solution to its ‘cannibalization' of Facebook
1. Zuckerberg worried Instagram may cannibalize Facebook's engagement and profitability. 2. Proposes integrating apps to function as a single network to boost Facebook. 3. Instagram's growth linked to reduced Facebook engagement, warning of network collapse. 4. FTC's trial could force Meta to spin out Instagram and WhatsApp. 5. Meta downplayed significance of Zuckerberg's emails regarding acquisition strategies.