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Marlboro Maker Altria Reports Earnings Soon. What to Expect—and How the Stock Might React. - Barron's

1. Altria's earnings report is due, focusing on consumer spending trends. 2. Analysts expect Q1 adjusted earnings of $1.19 per share. 3. Marlboro cigarette volumes are projected to drop by 12%. 4. On! nicotine pouches may see a 40% sales increase. 5. Deutsche Bank rates Altria as Hold with a target of $60.

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FAQ

Why Neutral?

Earnings expectations and declining cigarette volumes create uncertainty; past performance shows volatility during similar earnings periods.

How important is it?

Increases in alternative product sales could offset declines in traditional tobacco; earnings results will influence market sentiment.

Why Short Term?

Immediate reactions to quarterly results typically affect stock prices within days, as seen in past earnings announcements.

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