Marriott Buys Lifestyle Brand citizenM, Sees Net Room Growth Boost
1. Marriott acquires citizenM for $355 million, boosting room growth forecast. 2. Expected 2025 net room growth raised from 4%-5% to nearly 5%. 3. CitizenM has 36 hotels globally, adding 8,544 rooms. 4. Acquisition enhances Marriott's select-service and lifestyle offerings. 5. MAR shares rise nearly 2%, yet down 14% year-to-date.