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113 days

Marriott Buys Lifestyle Brand citizenM, Sees Net Room Growth Boost

1. Marriott acquires citizenM for $355 million, boosting room growth forecast. 2. Expected 2025 net room growth raised from 4%-5% to nearly 5%. 3. CitizenM has 36 hotels globally, adding 8,544 rooms. 4. Acquisition enhances Marriott's select-service and lifestyle offerings. 5. MAR shares rise nearly 2%, yet down 14% year-to-date.

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FAQ

Why Bullish?

The acquisition supports accelerated growth; historical acquisitions often bolster performance.

How important is it?

The acquisition is significant for growth outlook, impacting market perception of MAR.

Why Short Term?

Immediate market reaction to the acquisition and growth forecast.

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